# Swim-Inspired Makeup Ads The Nars Matte Multiple Collection Campaign Stars Model Toni Garrn By Meghan Young | Published 2014-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nars-matte-multple-collection References: [fashiongonerogue](http://www.fashiongonerogue.com/toni-garrn-fronts-nars-cosmetics-matte-multiple-collection/) & [narscosmetics](http://www.narscosmetics.com/) Although it might seem counterintuitive to wear makeup while in the pool, the [Nars](https://www.trendhunter.com/trends/nars-hot-escape) Matte Multiple Collection ad campaign revolves around a swimming theme that brings out all of the good qualities in the line. With a swim cap on, model Toni Garrn's chiseled cheeks stand out even more, which is entirely the point considering that the collection targets them as well as [the lips](https://www.trendhunter.com/trends/lip-color-collection). Not to mention that this product in particular works best with water, giving it a smooth and sheer finish. The Nars Matte Multiple Collection is part of the brand's larger [Cosmetics Summer Color Collection](https://www.trendhunter.com/trends/chanels-spring-2025). Adhering to the theme set out by its initial ad campaign, the image is as bold as it is beautiful. Delivering a burst of high-impact color, the collection is perfect for the sunny season. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 27% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Swim-inspired Makeup:** Opportunity for makeup brands to create swim-friendly products that are long-lasting and provide a sheer, smooth finish. - **Summer Color Collection:** Trend of releasing bold and vibrant makeup collections specifically targeted for the summer season. - **High-impact Color:** Demand for makeup products that deliver intense and vibrant color payoff for a bold makeup look. ### Where This Applies - **Cosmetics:** Cosmetics brands can explore swim-inspired makeup collections to tap into the summer beauty market. - **Fashion:** Fashion brands that focus on swimwear can collaborate with cosmetics brands to create swim-inspired makeup looks for their campaigns. - **Advertising:** Opportunity for advertising agencies to create innovative and captivating swim-inspired makeup ads for cosmetics brands. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Underdog Cosmetic Campaigns](https://www.trendhunter.com/trends/ms-irrelevant.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Coastal France Cosmetics Collections](https://www.trendhunter.com/trends/nars-hot-escape.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md)