# Refillable Precision-Tip Lipsticks NARS' Explicit Lipstick is Optimized for a New Generation By Laura McQuarrie | Published 2024-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nars-explicit-lipstick References: [newswire](https://www.newswire.ca/news-releases/nars-celebrates-its-most-luxurious-lip-launch-yet-with-three-modern-day-icons-856576745.html) & [narscosmetics](https://www.narscosmetics.com/USA/explicit-lipstick/999NAC0000221.html?dwvar_999NAC0000221_color=4251136967&cgid=just-arrived)  [NARS'](https://www.trendhunter.com/trends/nars-campaign) Explicit Lipstick is a new launch that pays homage to François Nars launching his namesake brand with twelve lipsticks in 1994. 30 years on, NARS is introducing a next-generation [refillable lipstick](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick) with bold color and the skin-caring benefits beauty consumers crave. This lightweight lipstick delivers medium-to-full coverage a [dimensional satin finish](https://www.trendhunter.com/trends/lunar-new-year-lipsticks) in 36 striking shades, each topped with a precision tip for maximum payoff with a swipe. This creamy yet smudge-resistant lipstick is packed with nourishing ingredients like rosehip seed oil and hyaluronic acid for lasting moisture and comfort. NARS is launching Explicit Lipstick with a campaign starring three global ambassadors who embody the brand's defiant spirit. While Ciara plays the role of the captivating performer, Pom Klementieff was cast as the thrill-seeking rebel and Camila Morrone represents the style chameleon. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 70% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Refillable Beauty Products:** Refillable lipsticks like NARS' Explicit Lipstick represent a sustainable shift as brands focus on reducing cosmetic waste. - **Precision-application Cosmetics:** With the introduction of precision-tip applicators, lipsticks are enhancing user experience by offering more controlled and effortless application. - **Skin-caring Makeup:** Beauty products infused with skincare benefits, such as rosehip seed oil and hyaluronic acid, address consumer demands for multifunctional cosmetics. ### Who This Affects Most - **Cosmetics:** The cosmetics industry is evolving with eco-friendly packaging solutions, such as refillable containers, meeting the growing consumer demand for sustainable products. - **Skincare:** Integrating skincare elements into beauty products allows the skincare industry to tap into the cosmetic market by offering added benefits and value. - **Advertising & Marketing:** Campaigns featuring diverse global ambassadors can significantly enhance brand relatability and reach, as seen with NARS' new lipstick launch. ## Related on Trend Hunter - [Fall-Ready Matte Lip Products](https://www.trendhunter.com/trends/powermatte-lip.md) - [Vibrant Fuchsia Lipstick Shades](https://www.trendhunter.com/trends/velvet-cream-lipstick.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Luxurious Nude Lipsticks](https://www.trendhunter.com/trends/rouge-dior.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [3-in-1 Luxury Lipsticks](https://www.trendhunter.com/trends/herms-silky-lipstick-shine.md) - [Celebratory Artist-Created NFTs](https://www.trendhunter.com/trends/nars-campaign.md) - [Matte-Finish Lip Balms](https://www.trendhunter.com/trends/mattefinish-lip-balms.md) - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md)