# Smokey Eyed Makeup Ads The Nars Dual-Intensity Eyeshadow Campaign Stars Model Daria Strokous By Meghan Young | Published 2014-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nars-dualintensity-eyeshadow References: [fashiongonerogue](http://www.fashiongonerogue.com/nars-cosmetics-dual-intensity-eyeshadow-daria-strokous/) & [narscosmetics](http://www.narscosmetics.com/) If the eyes are the soul to the windows, then eye makeup could easily be considered decorative curtains; the Nars Dual-Intensity Eyeshadow ad campaign showcases a range of dramatic options that many women will fall in love with. Darkly alluring, the image focuses on a smokey eye fit for a femme fatale. By doing so, it really brings to light the intensity of this collection. Starring a topless Daria Strokous, the Nars Dual-Intensity Eyeshadow ad campaign has a glamorous rocker feel about it. Yet the latest innovation is less about persona and more about technology. Founder François Nars says, "I wanted to try something different in the eye-shadow category and pushed our chemists to create a new formulation that would be first-to-market and have the flexibly of being used wet or dry." ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Dual-intensity Eyeshadows:** The development of Nars' Dual-Intensity Eyeshadows showcases a disruptive innovation opportunity for the beauty industry as it presents a unique formulation that can be used wet or dry. - **Smokey Eye Trends:** The smokey-eyed makeup trend as seen in Nars' ad campaign presents a disruptive innovation opportunity for the cosmetics industry to create new and exciting variations of this classic look. - **Rocker-inspired Ad Campaigns:** Nars' ad campaign featuring a topless Daria Strokous presents a disruptive innovation opportunity for the fashion industry to combine edgier themes with a glamorous touch. ### Sectors Adopting This - **Beauty Products:** The Nars Dual-Intensity Eyeshadow collection presents a disruptive innovation opportunity for the beauty industry to develop more versatile and flexible formulations for eye shadows. - **Cosmetics:** Nars' ad campaign featuring smokey-eyed makeup presents a disruptive innovation opportunity for the cosmetics industry to experiment with bold and daring makeup looks. - **Fashion:** Nars' rocker-inspired ad campaign presents a disruptive innovation opportunity for the fashion industry to explore new ways of showcasing edgier themes while maintaining a glamorous aesthetic. ## Related on Trend Hunter - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Celebratory Artist-Created NFTs](https://www.trendhunter.com/trends/nars-campaign.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md)