# Reformulated Legacy Blush Cosmetics The NARS Blush Collection is Now Vegan and Lasts 16-Hours By Michael Hemsworth | Published 2024-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nars-blush-collection References: [happi](https://www.happi.com/contents/view_breaking-news/2024-04-11/nars-reformulates-blush-after-25-years-/) & [narscosmetics](https://www.narscosmetics.com)  The [NARS](https://www.trendhunter.com/trends/powermatte-lip) Blush Collection has undergone a reformulation for the first time in 25 years to keep it relevant with today's consumer and also further refine its performance capabilities. The blush now boasts a vegan-friendly formula that's rated to last up to 16-hours and features four types of pigment in the mix to ensure the best color quality possible. The weightless feel of the blush means it can be [easily blended and built on](https://www.trendhunter.com/trends/cream-blush-stick) when creating a makeup look. The NARS Blush Collection includes [eight new shades](https://www.trendhunter.com/trends/flush-balm) alongside 12 bestsellers to help capture the attention of those who are new to the brand, but also keep its existing fans in the spotlight. The blush is priced at $34. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 33% | Freshness: 23% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vegan-friendly Formulas:** Exploring vegan-friendly formulas for beauty products presents an opportunity to appeal to conscious consumers seeking ethical options. - **Long-lasting Performance:** Enhancing product longevity to up to 16-hours offers a competitive edge in the cosmetics industry for those seeking all-day wear. - **Expanded Color Palette:** Expanding color options within a product line can attract new customers while catering to the preferences of existing ones. ### Who This Affects Most - **Beauty & Personal Care:** The beauty and personal care industry can leverage vegan-friendly formulations to tap into the growing demand for ethical products. - **Cosmetics Manufacturing:** Embracing long-lasting performance capabilities can revolutionize cosmetics manufacturing processes to meet the needs of consumers seeking durability. - **Retail & Fashion:** By expanding color palettes in products, the retail and fashion industry can enhance brand appeal and cater to diverse consumer preferences. ## Related on Trend Hunter - [Moisturizing Blush Formulas](https://www.trendhunter.com/trends/hydromaniac-blush-glow-hydrator.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Ultra-Pigmented Blush Powders](https://www.trendhunter.com/trends/color-fuse-blush-powder.md) - [Terracotta-Inspired Blush Collections](https://www.trendhunter.com/trends/complexion-essentials.md) - [Expanded Blush Shade Launches](https://www.trendhunter.com/trends/flush-balm.md) - [Stackable Blush Balms](https://www.trendhunter.com/trends/blush-balm.md) - [One-Drop Liquid Blushes](https://www.trendhunter.com/trends/unreal-liquid-blush.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md)