# Visionary Public Relations Companies Narrative PR Uses Creativity to Bring Flavor to Companies By Michael Baxter | Published 2014-05-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/narrative-pr References: [youtube](https://www.youtube.com/watch?v=P2KWoMtBXkI) & [narrative](http://narrative.ca/)  Narrative PR has always done things a little bit different. Having spawned from an ad agency, Narrative has a firm handle on how to use creativity to its advantage in the world of [public relations](https://www.trendhunter.com/trends/releaseify). Vice President of Strategy and Creative Lindsay Mattick spoke with Trend Hunter about making a mark in the PR world. The classic saying "it's not what you know, it's who you know" might ring true for some, but having a strong knowledge base is a clear benefit in this fast-paced industry and stands resoundingly true with Narrative PR. The company houses some of the most [creative and well-rounded minds](https://www.trendhunter.com/trends/alev-digital) in the industry, and uses a broad range of talent to come up with [interesting branding ideas](https://www.trendhunter.com/trends/legitimate-you) for clients. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 40% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Creative Branding Ideas:** Disruptive innovation opportunities lie in developing unique and captivating branding ideas for clients. - **Knowledge-driven PR:** There is a growing demand for PR companies with a strong knowledge base that can navigate the complexities of the fast-paced industry. - **Incorporating Creativity in PR:** PR companies can benefit from leveraging creativity to their advantage, bringing freshness and new perspectives to their clients' narratives. ### Industries Being Reshaped - **Advertising:** Incorporating creativity in advertising can disrupt and captivate audiences, offering innovative solutions for brands. - **Public Relations:** The growth of knowledge-driven PR industry creates opportunities for companies to stand out by offering specialized expertise and strategic thinking. - **Marketing:** Marketers can enhance their campaigns by partnering with PR companies that bring unique branding ideas and narratives to the table. ## Related on Trend Hunter - [Public Discourse-Focused AI Platforms](https://www.trendhunter.com/trends/narratives-ai.md) - [Disaster Relief-Supporting Pr Initiatives](https://www.trendhunter.com/trends/publicity-for-good.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Brand Identity Studios](https://www.trendhunter.com/trends/the-media-hous.md) - [Media Exposure Platforms](https://www.trendhunter.com/trends/prboost.md) - [Purpose-Driven Brand Storytelling Platforms](https://www.trendhunter.com/trends/purposedriven-brand-storytelling.md) - [Influencer Marketing Agencies](https://www.trendhunter.com/trends/nyma.md) - [AI Writing Assistants](https://www.trendhunter.com/trends/narratize.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md)