# Clean-Label Infant Formulas Nara Organics' First-of-Its-Kind Formula Uses Whole Milk, Not Skim By Laura McQuarrie | Published 2025-07-30 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/nara-organics References: [businesswire](https://www.businesswire.com/news/home/20250729669297/en/Introducing-Nara-Organics-The-Next-Revolution-in-Clean-Infant-Formula-and-Baby-Nutrition) & [nara](http://www.nara.com)  [Nara Organics](https://www.trendhunter.com/trends/nara-organics-arrives) is the first and only [FDA](https://www.trendhunter.com/trends/whole-nutrition-infant-formula)-registered and [USDA](https://www.trendhunter.com/trends/organic-whole-milk-infant-formula)-certified organic whole milk infant formula with no skim milk developed to meet and exceed European and United States safety standards. “Just like so many, breastfeeding didn’t exactly go to plan,” said Esther Hallam, Founder and CEO of Nara Organics, “In a panic, I searched for an organic formula to feed my baby and couldn’t find a single option that I felt good feeding my daughter. Even the ‘organic’ choices had ingredients like sugar, corn syrup, palm oil, and soy." Seven years of research and development went into perfecting this formula, which was perfected by parents, scientists, pediatricians, and nutritionists as a clean, nutritious alternative. Notably, Nara has the highest percentage of milk fat of any formula sold in the US, and it builds a foundation for good health with DHA for brain development, and prebiotics for gut health and immunity. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 28% | Activity: 36% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Clean-label Nutrition:** The demand for clean-label infant formulas highlights a trend towards transparency and simplicity in ingredient lists, pushing innovation in product formulation. - **Whole Milk Formulations:** The shift from skim to whole milk in infant formulas is reshaping nutritional standards and offering potential for healthier alternatives. - **Enhanced Infant Health:** Focusing on brain and gut health through added nutrients like DHA and prebiotics is transforming how infant nutrition addresses developmental needs. ### Where This Applies - **Organic Baby Products:** The surge in organic infant formulas is disrupting traditional baby products by prioritizing natural ingredients over conventional additives. - **Pediatric Nutrition:** Innovations in nutrient-enriched formulas are driving advancements in pediatric nutrition, with increasing focus on developmental health. - **Food Safety Regulations:** As infant formulas strive to meet stringent safety standards, the regulatory landscape for baby food products is undergoing significant evolution. ## Related on Trend Hunter - [Organic Baby Formula Expansions](https://www.trendhunter.com/trends/nara-organics-arrives.md) - [Whole Nutrition Infant Formulas](https://www.trendhunter.com/trends/whole-nutrition-infant-formula.md) - [Organic Whole Milk Infant Formulas](https://www.trendhunter.com/trends/organic-whole-milk-infant-formula.md) - [Transparency-First Infant Formulas](https://www.trendhunter.com/trends/organic-grassfed-whole-milk-infant-formula.md) - [Whole Milk Infant Formulas](https://www.trendhunter.com/trends/whole-milk-infant-formula.md) - [Nutritious Organic Infant Formulas](https://www.trendhunter.com/trends/happy-baby-infant-formula.md) - [Free-From Infant Formulas](https://www.trendhunter.com/trends/good-start-organic-infant-formula.md) - [Infant Goat Milk Formulas](https://www.trendhunter.com/trends/kabrita.md) - [Humanized Baby Formulas](https://www.trendhunter.com/trends/humanized-baby-formula.md)