# Mobile Mattress Showrooms The Napmobile Presented by Casper Allows Consumers to Test Mattresses By Ady Floyd | Published 2015-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/napmobile References: [contemporist](http://www.contemporist.com/2015/09/13/this-napmobile-was-designed-to-sell-mattresses/) The online [mattress retailer](https://www.trendhunter.com/trends/oversized-modular-bedinabox) Casper created this unique [mobile showroom](https://www.trendhunter.com/trends/nissan-nv200-vanette-myroom) called the Napmobile. Consumers are encouraged to test the mattresses in the showroom before conveniently ordering their favorite bed online. The Napmobile looks like a trailer and boasts four garage-like doors on its side that reveal different mattress types. The truck tours across America to offer naps to those in need -- when someone is taking a nap, the vehicle's doors will close and read “nap in progress.” Additionally, there are phones located in each bed-testing area that nappers can use to listen to bedtime stories and help them fall asleep. This clever marketing tool will build [personal relationships with consumers](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign) and bring the e-commerce mattress shop directly to consumers. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Mobile Showrooms:** The Napmobile showcases the trend of mobile showrooms, allowing consumers to experience products in person before purchasing. - **Direct-to-consumer Marketing:** The Napmobile exemplifies the trend of direct-to-consumer marketing by bringing the e-commerce mattress shop directly to consumers' locations. - **Experiential Marketing:** The Napmobile demonstrates the trend of experiential marketing by providing consumers with a unique and memorable in-person mattress testing experience. ### Where This Applies - **Online Mattress Retail:** The Napmobile offers disruptive innovation opportunities to the online mattress retail industry by bridging the gap between online shopping and in-person product testing. - **E-commerce:** The Napmobile creates disruptive innovation opportunities within the e-commerce industry by providing a novel way to engage with customers and build personal relationships. - **Marketing and Advertising:** The Napmobile presents disruptive innovation opportunities in the marketing and advertising industry by showcasing creative and interactive ways to promote products and engage with target audiences. ## Related on Trend Hunter - [Electric Vehicle Camping Mattresses](https://www.trendhunter.com/trends/snuuzu-mattress.md) - [Modern Vehicle Mattress Designs](https://www.trendhunter.com/trends/vehicle-mattress.md) - [On-Demand Mattress Deliveries](https://www.trendhunter.com/trends/mattress-firm-and-doordash.md) - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Multipurpose Mobile Trailer Designs](https://www.trendhunter.com/trends/panasonic-well-cabin-offmo.md) - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Mattress Brand Sleep Hotels](https://www.trendhunter.com/trends/the-emma-sleep-hotel.md) - [Transforming Camp Vehicles](https://www.trendhunter.com/trends/elo-concept.md) - [Off-Road Campsite Solutions](https://www.trendhunter.com/trends/collaborative-adventure-mobility-platform.md)