# Heritage-Inspired Travel Apparel Napapijri and Martine Rose Launch The NAPA Fall/Winter 2018 Line By Amy Duong | Published 2018-04-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/napaijri References: [highsnobiety](https://www.highsnobiety.com/p/napa-fw18) & [martine-rose](https://martine-rose.com/) Fashion labels [Napapijri](https://www.trendhunter.com/trends/a-geography-of-time) and Martine Rose join to launch NAPA's Fall/Winter 2018 collection this year. The whole range is designed in-house at the [Martine Rose Studios](https://www.trendhunter.com/trends/martine-rose-and-napapijri) in preparation for the colder seasons. A strong inspiration of Napapijri's heritage was drawn in crafting the new range of apparel -- implementing the concept of a 'Napa' individual traveling and exploring through multiple environmental settings. The heritage theme stays strong throughout the range as many archival pieces are updated, such as the core [heritage jackets](https://www.trendhunter.com/trends/kathmandus-aw25-heritage-collection). It keeps the signature look, rather than taking on new contemporary elements. Additionally, there are offerings such as t-shirts, sweaters, and hoodies that are adorned with technical details such as jersey or fleece construction. Notably, there is a graphic seen throughout the entire collection centered around '1987', which is the year that the label was founded. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Heritage-inspired Apparel:** Opportunity to create apparel lines that take inspiration from a brand's heritage and history. - **Archival Update:** Opportunity to update archival pieces and add modern touches to create new products. - **Technical Details:** Opportunity to add technical details to apparel that elevate their functionality and aesthetic appeal. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to take inspiration from their heritage and create new lines with a sense of history. - **Apparel:** Opportunity for apparel brands to update archival pieces and add modern touches to appeal to contemporary tastes. - **Outdoor:** Opportunity for outdoor apparel brands to incorporate technical details into their products to enhance their functionality for various outdoor settings. ## Related on Trend Hunter - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md) - [Alpine Winter Tech Fashion](https://www.trendhunter.com/trends/a-geography-of-time.md) - [Fall-Ready Explorative Fashion](https://www.trendhunter.com/trends/future-heritage.md) - [Collaborative Spring Fashion](https://www.trendhunter.com/trends/martine-rose-x-napapijri.md) - [Urban Outdoor Capsules](https://www.trendhunter.com/trends/progetto-napapijri-by-pdf.md) - [Seasonal Fashion Capsules](https://www.trendhunter.com/trends/needles-x-nepenthes.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Heritage-Inspired Outdoor Apparel](https://www.trendhunter.com/trends/kathmandus-aw25-heritage-collection.md) - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md)