# Farm-to-Flight Airport Markets The Napa Farms Market is a Local Food Vendor at SFO By Rebecca Byers | Published 2015-10-21 | World Source: Trend Hunter, https://www.trendhunter.com/trends/napa-farms References: [luxebeatmag](http://luxebeatmag.com/luxe-layovers-sfo/) & [californiahomedesign](http://www.californiahomedesign.com/trending/2011/09/13/napa-farms-new-local-artisan-market-sfos-terminal-2) The Napa Farms Market at [San Francisco International Airport](https://www.trendhunter.com/trends/distillery-kitchen) is a stunning [farm-to-flight market-style retail experience](https://www.trendhunter.com/trends/meadow-lane) that makes taking a bit of California's lush produce home with you easier. The [luxurious gourmet grocery store](https://www.trendhunter.com/trends/meadow-lane-store) features a long bar height table where customers can enjoy their ready-made meals, while it also boasts a stock that would embarrass the average supermarket. Designed by BCV Architects, who designed San Francisco's Ferry Building Marketplace, the Napa Farms Market is a 4,000-square-foot fresh food emporium that will instantly transport travelers to a farmer's market setting. The Napa Farms Market is an example of the far-reaching nature of the farm-to-table movements and proves that travel is no longer an excuse for consumers to indulge in unhealthy offerings. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Farm-to-flight Markets:** Opportunity for airports and grocery retailers to provide fresh and locally sourced products to consumers while traveling. - **Luxury Food Retail:** Opportunity to create upscale market spaces that offer high-quality, locally-sourced products to consumers. - **Ready-made Meals:** Opportunity to provide convenient and healthy meal options for busy travelers in airports. ### Industries Being Reshaped - **Airport Retail:** Creating farm-to-flight markets and gourmet grocery stores in airports to provide fresh, locally-sourced products to travelers. - **Grocery Retail:** Partnering with local farms and markets to provide fresh, locally-sourced products to customers in upscale market spaces. - **Food Service:** Providing healthy and convenient meal options for busy travelers in airports through ready-made meal services. ## Related on Trend Hunter - [Hybrid Shopping Ventures](https://www.trendhunter.com/trends/nuremberg-airport.md) - [Flight Center Cannabis Stores](https://www.trendhunter.com/trends/union-square.md) - [Grab-and-Go Fine Dining Kiosks](https://www.trendhunter.com/trends/olive-finch-collective.md) - [Airport Terminal Grocery Shops](https://www.trendhunter.com/trends/sainsburys-local.md) - [Vineyard-Detailed Airport Terminals](https://www.trendhunter.com/trends/florence-airport-1.md) - [Regional Airport Retailers](https://www.trendhunter.com/trends/okanagan-co.md) - [Luxury Whisky Boutiques](https://www.trendhunter.com/trends/west-coast-flagship.md) - [Dog-Friendly Farmers Markets](https://www.trendhunter.com/trends/farmers-market-for-dogs.md) - [Luxury Designer Airport Cafes](https://www.trendhunter.com/trends/louis-vuitton-cafe.md)