# Nap Room Contests Casper's Nap Like a Boss Campaign to Help Companies Get Better Sleep By Meghan Young | Published 2016-03-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nap-like-a-boss References: [websper](http://web.casper.com/nap-like-a-boss/) & [Casper](http://www.Casper.com) It's undeniable that sleep plays a crucial role in a person's overall health. Casper, the revolutionary bed-in-a-box startup, has created the Nap Like a Boss campaign in order to focus on the impact work hours can have on sleep. According to a recent press release, the brand "recently conducted a study of consumer [sleeping habits](https://www.trendhunter.com/trends/national-sleep-foundation), and learned that a majority of Canadians would sacrifice traditional office perks for the opportunity to take [mid-day naps](https://www.trendhunter.com/trends/sleep-quality-of-employees)." With this in mind, the Nap Like a Boss contest was born. Canadians can nominate their office for a nap room supplied by Casper itself. Complete with two twin beds, two [West Elm](https://www.trendhunter.com/trends/acre-template) bed frames, 20 pajamas from Frank and Oak, 20 Casper socks and more, it's a jackpot few will want to miss out on. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 83% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Why This Trend Is Growing - **Workplace Sleep Optimization:** Casper's Nap Like a Boss campaign highlights the growing trend of companies focusing on improving employee sleep for better productivity and well-being. - **Sleep Benefits in the Workplace:** The Nap Like a Boss contest emphasizes the increasing recognition of the positive effects of napping on employee performance and engagement. - **Employee Wellness Initiatives:** Casper's campaign reflects the rising trend of businesses implementing wellness programs that prioritize sleep as a key component of employee health and happiness. ### Industries Being Reshaped - **Bed-in-a-box:** Casper's Nap Like a Boss campaign presents opportunities for bed-in-a-box companies to expand their product offerings and target corporate clients for workplace sleep solutions. - **Workplace Design:** The emphasis on nap rooms in offices provides opportunities for architecture and interior design companies to create innovative and comfortable spaces that promote employee rest and rejuvenation. - **Corporate Wellness Services:** Casper's campaign opens up possibilities for wellness service providers to develop programs and partnerships tailored to improving employee sleep, leading to overall well-being and increased productivity. ## Related on Trend Hunter - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Vertical Nap Pods](https://www.trendhunter.com/trends/napping-pods.md) - [Nap-Inducing Lulling Robes](https://www.trendhunter.com/trends/zzzn-sleep-apparel-system.md) - [Pillow Fort Hotel Retreats](https://www.trendhunter.com/trends/emma-1.md) - [Pillow Paradise Events](https://www.trendhunter.com/trends/pillow-paradise.md) - [Sleep-Focused Travel Campaigns](https://www.trendhunter.com/trends/in-search-of-sleep.md) - [Nap-Oriented Structural Chairs](https://www.trendhunter.com/trends/power-nap-chair.md) - [Co-Branded Sleep Studies](https://www.trendhunter.com/trends/national-sleep-foundation.md) - [Late-Night Text Campaigns](https://www.trendhunter.com/trends/ikea-u-up.md)