# Contemporary Regency Dresses Hill House Home Nap Dress Comes in Three Bridgerton Styles By Laura McQuarrie | Published 2021-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nap-dress-hill-house-home References: [wellandgood](https://www.wellandgood.com/bridgerton-nap-dress/) & [phenomenalwoman.us](https://phenomenalwoman.us/collections/bridgerton) [Hill House Home](https://www.trendhunter.com/trends/hill-house-home-1) launched a Nap Dress that went viral in 2020—the brand sold $1 million worth of the style in just half an hour—and its newest collaboration taps into a popular [Netflix](https://www.trendhunter.com/trends/bridgerton-x-the-knot) series that premiered in 2020. The Phenomenal x [Bridgerton](https://www.trendhunter.com/trends/kitschbridgertoncollab) collab introduces a comfort-focused collection of styles, including three floral and feminine version of the coveted Nap Dress in pink, white and lavender. Unsurprisingly, the trio of newly launched Nap Dresses from the collection have already sold out, although there is a waitlist going for the next drop. The popularity of the Nap Dress speaks to consumers' desire for comfort without sacrificing style and it offers a refreshing alternative to the usual loungewear looks that resemble sporty athleisure. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 55% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Comfort-driven Fashion:** Opportunity for brands to introduce stylish and comfortable clothing that meets the needs of the current market. - **Collaborative Collections:** Opportunity for brands to work together and co-create collections that capture a wider range of consumers' interests. - **Modernized Classics:** Opportunity for brands to adapt traditional and classic styles in a fresh and contemporary way to appeal to modern consumers. ### Who This Affects Most - **Fashion and Apparel:** Opportunity for designers and manufactures to create a new generation of comfortable yet fashionable clothing. - **Streaming and Entertainment:** Opportunity for streaming platforms to impact fashion trends by highlighting popular shows and influencing fashion collaborations. - **E-commerce:** Opportunity for online retailers to feature collections that provide fashionable yet comfortable clothing to meet the needs of consumers. ## Related on Trend Hunter - [Co-Branded Regency-Era Capsules](https://www.trendhunter.com/trends/kitschbridgertoncollab.md) - [Romantic Regency Series Fashions](https://www.trendhunter.com/trends/deichmann-bridgerton-collection.md) - [Modern Regency Wedding Stationery](https://www.trendhunter.com/trends/bridgerton-x-the-knot.md) - [Modern Regency Bodycare](https://www.trendhunter.com/trends/bridgerton-themed-personal-care.md) - [Romantic Regency Rugs](https://www.trendhunter.com/trends/ruggable.md) - [Regency-Era Body Care](https://www.trendhunter.com/trends/bridgerton-x-dove.md) - [Streaming Series Kitchenware Collections](https://www.trendhunter.com/trends/williamssonoma-bridgerton-collection.md) - [Regency-Themed Tea Experiences](https://www.trendhunter.com/trends/afternoon-tea-experience.md) - [Holiday Gown Collections](https://www.trendhunter.com/trends/nana-jacqueline.md)