# Oddly Shaped Wine Branding Naoussa Wine Uses a Bottom-Heavy Look By Jamie Danielle Munro | Published 2014-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/naoussa-wine References: [packageinspiration](http://www.packageinspiration.com/naoussa-wine.html/) & [behance.net](https://www.behance.net/asraf_kafaouin) Designed by Asraf Kafaouin from Qatar, the Naoussa Wine branding design uses an abnormal shape from how regular wine bottles are normally made. This look uses a bottom-heavy aesthetic, with the lower end of the bottle flaring out like a pair of jeans from the 60s. The wine itself comes from Greece, and the company is trying to make more of a splash on the international market, namely the US and China, as well as Western Europe. As such they've gone with this [new branding concept](https://www.trendhunter.com/trends/edinburgh-gin-redesign) which will hopefully elevate them above [other wine companies](https://www.trendhunter.com/trends/enofilo). The subtlety of the design is also a plus, since the graphic designer did a great job with changing the bottle every so slightly to make it more recognizable, but not obnoxiously different. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 42% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Bottom-heavy Bottle Design:** Designing wine bottles with a unique bottom-heavy aesthetic presents an opportunity for disruptive innovation in the wine industry. - **Subtle Branding:** Emphasizing subtle branding elements presents opportunities for disruptive innovation in the wine industry. - **Unconventional Packaging Design:** Creating unconventional packaging designs for wine presents an opportunity for disruptive innovation in the wine industry. ### Where This Applies - **Wine Manufacturing:** Wine manufacturers have an opportunity to create unique packaging designs that align with new branding concepts and differentiate from competitors. - **Graphic Design:** Graphic designers have an opportunity to create subtly branded packaging designs that are recognizable but not obnoxiously different. - **International Trade and Distribution:** With Naoussa Wine trying to make a greater impact on the international market, companies in the international trade and distribution industry have an opportunity to collaborate with unique wine brands with unconventional packaging and branding. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Reduced Glass Wine Packaging](https://www.trendhunter.com/trends/isla-negra-wine-bottle-packaging.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)