# Partying With Lizards Naomi Campbell for Hot SoBe Life Water By mediterranean | Published 2008-07-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/naomi-sobe-beach References: [blogs.fashionweekdaily](http://blogs.fashionweekdaily.com/?p=4971) & [thrillicious](http://www.thrillicious.com/) Supermodel Naomi Campell is a black magic woman in the new [SoBe Life Water commercial](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper). After the success of the [Superbowl 2008 ad](https://www.trendhunter.com/trends/coffee-mate-big-game), in which she danced alongside lizards to Michael Jackson's Thriller, Naomi is dancing to a different tune in the follow up. Set on an exotic beach, Naomi dons a custom silver swimsuit and [Christian Louboutin shoes](https://www.trendhunter.com/trends/serpenti-line) while she dances to the rhythm of *Black Magic Woman* being played by a bunch of funky lizards. One of the lucky lizards even gets to plant a wet one on Naomi's delicious lips. After watching the commercial above, make sure to catch the first ad below: ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### Why This Trend Is Growing - **Experiential Marketing:** Disruptive innovation opportunities can be found in creating immersive and engaging brand experiences like dancing with lizards in commercials. - **Celebrity Endorsements:** Opportunities for disruptive innovation arise in leveraging celebrity partnerships to create memorable and impactful marketing campaigns. - **Customized Fashion:** The trend of customizing fashion items like silver swimsuits presents an opportunity for disruptive innovation in personalized products. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can explore disruptive innovation by incorporating unique and entertaining marketing strategies to enhance brand perception and customer engagement. - **Fashion Industry:** The fashion industry can embrace disruptive innovation by leveraging collaborations with celebrities and creating customized fashion items that resonate with consumers. - **Advertising Industry:** Disruptive innovation opportunities in the advertising industry can be found in exploring unconventional and attention-grabbing approaches, such as using lizards and celebrity endorsements, to capture audience attention and increase brand interest. ## Related on Trend Hunter - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md) - [Free-Spirited Rum Commercials](https://www.trendhunter.com/trends/rum-commercial.md) - [Spirited Songstress Campaigns](https://www.trendhunter.com/trends/johnnie-walker-x-sabrina-carpenter.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Celeb-Backed Refreshment Ads](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper.md) - [Tennis Champion Beauty Campaigns](https://www.trendhunter.com/trends/brave-together-program.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md)