# Athlete Collaborative Intimates Line Naomi Osaka and Victoria's Secret Work on a New Collection By Amy Duong | Published 2023-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/naomi-osaka-and-victorias-secret References: [designtaxi](https://designtaxi.com/news/422357/Victoria-s-Secret-Naomi-Osaka-Team-Up-To-Debut-Easy-Relaxed-Intimates-Line/) & [go.skimresources](https://go.skimresources.com/?id=107413X1564726&isjs=1&jv=15.4.1-stackpath&sref=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F422357%2FVictoria-s-Secret-Naomi-Osaka-Team-Up-To-Debut-Easy-Relaxed-Intimates-Line%2F&url=https%3A%2F%2Fwww.victoriassecret.com%2Fus%2Fvs%2Fsleepwear%2Fnaomi-osaka%3Futm_source%3DDesignTAXI%26utm_medium%3DDesignTAXI%26utm_term%3DDesignTAXI%26utm_content%3DDesignTAXI%26utm_campaign%3DDesignTAXI&xs=1&xtz=0&xuuid=02bc0a0e36bfcfcf361d1b2760681501&xjsf=other_click__contextmenu%20%5B2%5D)  Naomi Osaka works in collaboration with [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-relaunched) on a new line that highlights the company's new Forever bra. This is the first-ever bra pad that is sustainably made to be fully recycled and is made with the help of MAS Holdings. The brand claims that it sources from responsibly managed forests and once it is used, the pads can be returned to stores to be reprocessed. Osaka talks about her new collaboration and the empowering inspiration, stating that “VS x Naomi Osaka beautifully represents the tranquility and happiness that comes when you take a moment to embrace you—I believe everyone should prioritize self-care. We had a fully immersive design process together where we thoughtfully chose light, soft fabrics in a calm color palette reflective of sunsets and sunrises." Image Credit: Victoria's Secret ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 47% | Activity: 17% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Sustainable Lingerie:** The creation of sustainable lingerie collections using innovative materials and production techniques. - **Athlete Collaborations:** The development of intimate apparel lines made in collaboration with athletes. - **Circular Fashion:** The implementation of circular fashion principles in intimates manufacturing. ### Who This Affects Most - **Fashion and Apparel:** Brands can leverage sustainable materials and athlete collaborations to create innovative and eco-friendly lingerie collections. - **Sports and Fitness:** Athletes can collaborate with lingerie brands to create functional and stylish pieces for active women. - **Sustainability:** Manufacturers can adopt circular fashion principles and design sustainable intimate apparel to contribute towards a more eco-friendly future. ## Related on Trend Hunter - [Tennis Champion Beauty Campaigns](https://www.trendhunter.com/trends/brave-together-program.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Supportive Coaching Programs](https://www.trendhunter.com/trends/play-academy.md) - [Sustainable Sports Essentials](https://www.trendhunter.com/trends/workout-ready-sports-bra.md) - [Athlete-Backed Yoga Gear](https://www.trendhunter.com/trends/corepower-yoga.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Supportive Activewear Silhouettes](https://www.trendhunter.com/trends/joe-fresh-1.md)