# Tennis Star-Backed Denim Collections Levi's and Naomi Osaka Launch a New Denim Collection By Kanesa D | Published 2022-07-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/naomi-osaka-2 References: [hypebae](https://hypebae.com/2022/7/naomi-osaka-levis-demin-spring-summer-collection-release-info-where-to-buy) & [levi](https://www.levi.com/US/en_US/) Naomi Osaka has partnered with [Levi’s](https://www.trendhunter.com/trends/lulus) for a new Spring/Summer 2022 collection, launching five new denim offerings based on Osaka’s illustrations. The collection comprises a medium and light wash shirt jacket that can be converted into a dress, a bomber jacket, two skirts, and a denim halter top. Naomi Osaka’s “flower bear” adorns the cropped jacket, along with different floral motifs on the lower half of the jacket and sleeves. The skirts arrive in two mermaid and ruffled styles and can be paired with the denim halter top for a full ensemble. Each item in the collection is made with 100% organic cotton as a part of Levi’s sustainability initiatives. The Levi’s x Naomi Osaka collection launches July 18 on the Levi’s website. Image Credit: Levi's ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 82% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** Levi’s use of organic cotton presents an opportunity for disruption in the sustainable fashion industry. - **Celebrity Collaborations:** Partnerships with high-profile celebrities like Naomi Osaka can disrupt the fashion industry and drive sales. - **Convertible Clothing:** The versatility of Levi’s new shirt jacket/dress offers a disruptive innovation opportunity in the fashion industry. ### Sectors Adopting This - **Fashion:** The Levi’s x Naomi Osaka collection presents opportunities for disruption in the fashion industry. - **Sports:** Athlete-backed collections like this one with Naomi Osaka can disrupt the fashion industry by appealing to sports fans. - **Sustainability:** Levi’s use of organic cotton in the new collection presents opportunities for disruption in the sustainable fashion industry. ## Related on Trend Hunter - [Athlete Collaborative Intimates Line](https://www.trendhunter.com/trends/naomi-osaka-and-victorias-secret.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md) - [Tennis Champion Beauty Campaigns](https://www.trendhunter.com/trends/brave-together-program.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Oversized Collaborative Streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis.md) - [Anime Merch-Inspired Apparel](https://www.trendhunter.com/trends/levis-4.md) - [Ultra-Wide Collaborative Denim](https://www.trendhunter.com/trends/superwide-levis.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md)