# Purposefully Repurposed Fashion Levi's Partners with Naomi Osaka in a Deeply Personal Fashion Line By Francesca Mercurio | Published 2021-08-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/naomi-osaka-1 References: [wwd](https://wwd.com/fashion-news/fashion-scoops/levis-and-naomi-osaka-team-up-for-upcycled-collection-1234899884/) Levi's is partnering with tennis star Naomi Osaka in a thoughtfully produced [upcycled denim line](https://www.trendhunter.com/trends/amber-valletta-x-triarchy). The new [Levi's x](https://www.trendhunter.com/trends/levis-4) Naomi Osaka line will be made from vintage upcycled Levi's denim and will draw inspiration from Osaka's Japanese heritage. The line features two styles of denim shorts, a trucker jacket bustier, and a denim kimono. The bustier is made by reworking trucker jackets into traditional corset shapes completed with a lace-up back. The line is sustainable and is deeply personal. Osaka's denim kimono design is reminiscent of her love of wearing kimonos as a kid. The line has equally helped Naomi Osaka reclaim her right to be a 'normal' person - and not a superhuman athlete. This is Levi's second time [collaborating with Osaka](https://www.trendhunter.com/trends/brave-together-program), who they see as a "powerful young voice." Image Credit: Levi's x Naomi Osaka ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 98% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Upcycled Fashion:** There is a growing trend towards sustainable fashion as consumers demand eco-friendly clothing options. - **Personalized Fashion:** Consumers are seeking fashionable clothing options that allow them to express their individuality and personal style. - **Athlete-collaborated Fashion:** There is a trend of athletes collaborating with fashion brands to create unique and trendy clothing collections. ### Where This Applies - **Fashion and Apparel:** The fashion industry can explore sustainable practices and collaborate with individuals from different fields to create unique and eco-friendly clothing lines. - **Sports and Athletics:** Athletes can collaborate with fashion brands to create personalized clothing lines that reflect their individual style and resonate with their fan base. - **Sustainable Manufacturing:** Manufacturers and designers can explore the use of upcycled and sustainable materials in their production processes, catering to the growing trend towards eco-friendly and sustainable fashion. ## Related on Trend Hunter - [Athlete Collaborative Intimates Line](https://www.trendhunter.com/trends/naomi-osaka-and-victorias-secret.md) - [Tennis Champion Beauty Campaigns](https://www.trendhunter.com/trends/brave-together-program.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md) - [Oversized Collaborative Streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis.md) - [Vintage-Inspired Racecar Apparel](https://www.trendhunter.com/trends/levis-x-mclaren.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Workwear Reinvented Capsules](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov.md)