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# Memorial Fashion Collections
Naomi Campell in "Manifesto" for YSL

By Going Like Sixty | Published 2008-09-04 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/naomi-campell-for-yves-st-laurent
References: [catwalkqueen](http://www.catwalkqueen.tv/2008/08/ysls_autumnwint.html)

Yves Saint Laurent may have passed away, but his legend lives on.

Designer Stefano Pilati will send 500,000 of the label’s “Manifesto” collection to key fashion cities. 5,000 [limited edition tote bags](https://www.trendhunter.com/trends/stephen-sprouse) will also help promote the Autumn/Winter 2008 campaign.

In the meantime, they are tempting us with this [short video](https://www.trendhunter.com/trends/alessandro-micheles) called “Manifesto.”

Yves Saint Laurent may be gone, but he will not be forgotten so long as there are people like Pilati to carry on his legacy.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 16% | Activity: 78% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Memorial Fashion Collections:** Opportunity for fashion brands to create collections that pay homage to legendary designers and keep their legacy alive.
- **Limited Edition Promotions:** Creating limited edition products can generate excitement and boost brand engagement.
- **Fashion Campaign Videos:** Utilizing short videos as a promotional tool to build anticipation and generate buzz for fashion campaigns.

### Where This Applies

- **Fashion:** Fashion brands can explore innovative ways to honor iconic designers through special collections and limited edition items.
- **Advertising:** Opportunity for advertising agencies to create compelling campaign videos that resonate with the target audience and create brand loyalty.
- **Marketing:** Brands can leverage limited edition promotions as part of their marketing strategy to create a sense of exclusivity and drive sales.

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