# Self-Shot Magazine Covers ESSENCE's Naomi Campbell Cover Was Shot by the Supermodel on an iPhone By Laura McQuarrie | Published 2020-05-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/naomi-campbell-cover References: [usmagazine](https://www.usmagazine.com/stylish/pictures/stars-whove-self-shot-professional-campaigns-at-home-pics/) & [essence](https://www.essence.com/feature/essence-50th-anniversary-issue-naomi-campbell/) For its 50th anniversary issue, ESSENCE released a Naomi Campbell cover that was styled and shot by the supermodel of the 90s herself using her [iPhone](https://www.trendhunter.com/trends/capture-one). For now, the days of traveling models and crowded photoshoot sets are over and publications are getting creative in other ways with at-home shoots that can be created with [accessible high-quality equipment](https://www.trendhunter.com/trends/caira-camera). For the first-ever ESSENCE magazine cover shot entirely on an iPhone, Campbell did her own hair and makeup, and chose an outfit of her own before posing for a relaxed [smartphone self-portrait](https://www.trendhunter.com/trends/the-leica-lux-app). According to the magazine, this cover "[marks] the first time in the brand’s 50-year history that a cover star was her own photographer." Image Credit: ESSENCE ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Self-shot Magazine Covers:** The trend of self-shot magazine covers is disrupting traditional magazine cover shoots and allowing for more accessible and unique content creation - **At-home Photoshoots:** The trend of at-home photoshoots due to the COVID-19 pandemic is disrupting the need for expensive studios and equipment and allowing for more affordable and versatile content creation - **Mobile Photography:** The trend of using mobile phones for high-quality photography is disrupting traditional camera usage and allowing for more accessible and convenient content creation ### Who This Affects Most - **Publishing:** Self-shot magazine covers are disrupting traditional magazine cover shoots and creating opportunities to reach a wider audience with more unique and accessible content - **Fashion:** At-home photoshoots are disrupting the need for expensive studio sets and equipment and allowing for more affordable and versatile fashion shoots - **Technology:** Mobile photography is disrupting traditional camera usage and creating opportunities for mobile phone manufacturers to improve camera technology for better quality content creation ## Related on Trend Hunter - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Photo Editing Mobile Expansions](https://www.trendhunter.com/trends/capture-one.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Tennis Champion Beauty Campaigns](https://www.trendhunter.com/trends/brave-together-program.md) - [AI-Powered Portrait Studios](https://www.trendhunter.com/trends/ai-powered-portrait-studio.md) - [AI-Enabled Mirrorless Smartphone Cameras](https://www.trendhunter.com/trends/caira-camera.md) - [AI-Powered Smartphone Cameras](https://www.trendhunter.com/trends/alice-camera.md)