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# Address-Accented Bomber Jackets
ALYX and Alpha Industries Created the Naomi Ave Jackets Together

By Amy Duong | Published 2018-03-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/naomi-ave
References: [hypebeast](https://hypebeast.com/2018/3/alyx-alpha-industries-bomber-jacket-naomi-ave) & [hbx](https://hbx.com/brands/alyx?utm_source=hypebeast.com&utm_medium=referral&utm_content=editorial_post_text&utm_campaign=20180309_alyx)

New York-based fashion label ALYX joined forces with [Alpha Industries](https://www.trendhunter.com/trends/ma1-1) in creating a series of collaborative 'Naomi Ave' bomber jackets. The two brands worked together in delivering the two-piece capsule available in both a black colorway or a sage green color. The two jackets boast the traditional [bomber jacket silhouette](https://www.trendhunter.com/trends/cwu-bomber) that Alpha Industries is recognized for.

To add decorative details to the simplistic bomber jacket series, the pair added graphics to the two garments—more specifically the words "17 -- 18, Naomi Ave, ALYX- Pre Printemps" are on the back of each piece. The collaborative jacket series is priced at $545 and are available for purchase online at retailers including [HBX](https://www.trendhunter.com/trends/human-made-drop).

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 27% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Collaborative Fashion Collections:** Fashion brands are teaming up to create unique and exclusive collaborative collections, presenting an opportunity for disruptive innovation in the fashion industry.
- **Statement Graphic Designs:** The use of bold and statement graphic designs on apparel is becoming a prominent trend, opening up opportunities for disruptive innovation in the graphic design and printing industries.
- **Personalized Bomber Jackets:** The demand for personalized and customized bomber jackets is on the rise, creating a disruptive innovation opportunity for companies specializing in customization services within the fashion industry.

### Industries Being Reshaped

- **Fashion Retail:** Fashion retailers can take advantage of collaborative collections like the 'Naomi Ave' jackets to attract customers and drive sales through exclusive and limited-edition offerings.
- **Graphic Design:** Graphic design companies can explore the trend of incorporating bold graphics onto apparel to tap into the growing demand for statement-making fashion pieces.
- **Customization Services:** Companies offering customization services can leverage the trend for personalized bomber jackets by providing unique options and experiences for fashion-conscious consumers.

## Related on Trend Hunter

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- [Statement Jacket Collections](https://www.trendhunter.com/trends/cult-gaia-x-raxxy.md)
- [Collaborative Stylish Relaxed Outerwear](https://www.trendhunter.com/trends/oamc-and-fragment.md)
- [Reworked Dance-Inspired Bombers](https://www.trendhunter.com/trends/cwu-bomber.md)
- [Distinctive Collaborative Technical Capsules](https://www.trendhunter.com/trends/jlal-and-goldwin.md)