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# Nanotext
New Anti-Counterfeiting Technology

By Hobbyist | Published 2007-02-05 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/nanotext-new-anti-counterfeiting-technology
References: [pinktentacle](http://www.pinktentacle.com/2007/02/nanotext-holographic-print-gets-30-times-finer/)

Counterfeiters beware! Toppan Printing of Japan has successfully developed a spanking new nanotext printing technology that enables one to insert text on a microscopic level into [holographic images](https://www.trendhunter.com/trends/switzerland-passport). This new layer of security will definitely go a long way against those involved in the [counterfeiting industry](https://www.trendhunter.com/trends/antifraud-solution), especially gift certificates, [credit cards](https://www.trendhunter.com/trends/golden-tag), and luxury brand goods. This new technology enables one to print over 20 holographic characters within a space that measures approximately 80 microns - the equivalent of the width of a human hair. A full market release is expected to follow this autumn once mass production issues are ironed out.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 15% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews)

## Key Themes

### Why This Trend Is Growing

- **Microscopic Text:** Incorporating text on a microscopic level into holographic images offers a new level of anti-counterfeiting security.
- **Nanotext Printing:** The development of nanotext printing technology provides a powerful tool against counterfeiters in various industries.
- **Holographic Security:** The use of holographic technology combined with nanotext printing creates advanced security measures to combat counterfeiting.

### Industries Being Reshaped

- **Security Printing:** The security printing industry can leverage nanotext technology to enhance the authenticity of various documents and products.
- **Financial Services:** The financial services industry, including gift certificates and credit cards, can adopt nanotext printing to deter counterfeiting attempts.
- **Luxury Goods:** The luxury goods industry can utilize nanotext printing to protect their brand integrity and combat the circulation of fake products.

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