# Nanotech Toothbrushes The New Misoka Toothbrush Uses Ions to Clean Teeth Instead of Toothpaste By Rebecca Byers | Published 2015-04-10 | Updated 2015-04-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nanotech-toothbrushes References: [dezeen](http://www.dezeen.com/2015/04/10/misoka-toothbrush-nanotech-ions-kosho-ueshima-yumeshokunin-milan-2015/) & [dezeen](http://www.dezeen.com/2015/04/10/misoka-toothbrush-nanotech-ions-kosho-ueshima-yumeshokunin-milan-2015/) While many of the recent [dental hygiene innovations](https://www.trendhunter.com/trends/oralb-io-series-8) involve app-connected technology, a new design is paving the way for a world of nanotech toothbrushes. Debuted at Milan 2015 Design Week, the latest iteration of the Misoka toothbrush claims to offer a superior brush without the need for [toothpaste](https://www.trendhunter.com/trends/ananashine). Created by Japanese designer Kosho Ueshima in collaboration with Yumeshokunin, an Osaka-based tech company, the Misoka toothbrush boasts bristles that have been coated in nano-size mineral ions that are activated by dipping the brush head in water. The sleekly designed Misoka passes on the ions during the brushing process, which helps build up a protective enamel coating and actively removes stains. Although it may seem like a hyper-futuristic concept, it seems as though nanotech toothbrushes will soon be a reality. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 77% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Why This Trend Is Growing - **Nanotech Toothbrushes:** Nanotech toothbrushes are the future of dental hygiene, eliminating the need for toothpaste and creating opportunities for mineral ion infused bristles and protective enamel coatings. - **Ion Infused Bristles:** The infusion of mineral ions into toothbrush bristles creates opportunities for enamel protection, stain removal, and improved dental health. - **App-free Dental Hygiene:** The nanotech toothbrush trend may disrupt the app-connected dental hygiene market, offering a simple, effective alternative to traditional toothpaste and bluetooth toothbrushes. ### Industries Being Reshaped - **Oral Hygiene:** The oral hygiene industry can capitalize on the nanotech toothbrush trend, investing in research and development and partnering with tech companies to create innovative dental products. - **Nano Materials:** The nanotech toothbrush trend presents an opportunity for the development and use of innovative nano materials that can improve dental hygiene and create new possibilities in other industries as well. - **Tech Companies:** Tech companies can partner with dental experts to create innovative toothbrushes that utilize the latest nanotech and mineral ion technology, disrupting the traditional dental hygiene market. ## Related on Trend Hunter - [Solar Titanium Toothbrushes](https://www.trendhunter.com/trends/soladey3.md) - [Lasting AI-Powered E-Toothbrushes](https://www.trendhunter.com/trends/aipowered-etoothbrush.md) - [Self-Sanitizing Toothbrushes](https://www.trendhunter.com/trends/ultim8-smartbrush-system.md) - [Tech-Forward Tooth Brush Designs](https://www.trendhunter.com/trends/sonic-electric-toothbrush1.md) - [Silver-Infused Whitening Toothpastes](https://www.trendhunter.com/trends/nanosilver-whitening-toothpaste.md) - [2-in-1 Flossing Toothbrushes](https://www.trendhunter.com/trends/soocas-neos-ii.md) - [Wireless Charging Electric Toothbrushes](https://www.trendhunter.com/trends/wireless-charging-electric-toothbrushes.md) - [Tech-Equipped Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io-series-10.md) - [Optimized AI Tooth Brushes](https://www.trendhunter.com/trends/oclean-x-ultra.md)