# Jacket-Inspired Puffer Hats The Patagonia Nano Puff Earflap Cap Ensures Total Warmth in the Winter By Michael Hemsworth | Published 2019-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nano-puff-earflap-cap References: [gearpatrol](https://gearpatrol.com/2019/10/16/patagonia-nano-puff-earflap-cap/) & [patagonia](https://www.patagonia.com/product/nano-puff-earflap-cap/33561.html) The Patagonia Nano Puff Earflap Cap is a winter accessory for outdoor enthusiasts that will offer them a way to maintain optimal warmth without feeling weighed down. Priced at $59, the hat is inspired by the brand's Nano Puff Jacket, which is favored by many consumers as a [lightweight outerwear style](https://www.trendhunter.com/trends/uniqlo-puffertech) that's ready for adventures in inclement weather. The hat is crafted with a [100% recycled polyester ripstop shell](https://www.trendhunter.com/trends/everpuff) along with a [60 gram PrimaLoft Gold Insulation Eco polyester](https://www.trendhunter.com/trends/helium-diamond-fuse-jacket) that's made with 55% post-consumer content and capable of maintaining 98% of its warmth, even when waterlogged. The Patagonia Nano Puff Earflap Cap sits snuggly on the head and can be worn with the earflaps down or tucked up for a more sleek look. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 62% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Outdoor Gear:** An opportunity for companies to create sustainable outdoor gear that reduces waste and utilizes recycled materials, like the Patagonia Nano Puff Earflap Cap. - **Functional Fashion:** Companies can create more hybrid fashion pieces that combine style and functionality, such as the Patagonia Nano Puff Earflap Cap. - **Lightweight Accessories:** An opportunity for companies to create lightweight accessories that offer warmth and functionality, such as the Patagonia Nano Puff Earflap Cap. ### Industries Being Reshaped - **Outdoor Apparel:** Companies in the outdoor apparel industry can create more sustainable and functional pieces, like the Patagonia Nano Puff Earflap Cap. - **Fashion:** Fashion companies can create more hybrid pieces that merge style and function, like the Patagonia Nano Puff Earflap Cap. - **Textile Recycling:** With the rise of sustainable materials and recycled goods, companies specializing in textile recycling could see an increase in demand for their services in creating products similar to the Patagonia Nano Puff Earflap Cap. ## Related on Trend Hunter - [Weather-Resistant Performance Jackets](https://www.trendhunter.com/trends/nano-puff-jacket.md) - [Recycled Polyester Fleece Jackets](https://www.trendhunter.com/trends/patagonia-retrox-jacket.md) - [Winterized Woolen Ball Caps](https://www.trendhunter.com/trends/melin-agame-scout-thermal.md) - [Circular Winter Jackets](https://www.trendhunter.com/trends/everpuff.md) - [Consciously Designed Climbing Jackets](https://www.trendhunter.com/trends/m10-anorak.md) - [Packable Adventurer Puffer Jackets](https://www.trendhunter.com/trends/proof-powerfill-down-jacket.md) - [Terrain-Inspired Jacket Designs](https://www.trendhunter.com/trends/sons-bonnington-puffer-jacket.md) - [Solar-Powered Glow-in-the-Dark Hats](https://www.trendhunter.com/trends/vollebak-solar-charged-hat.md) - [Extreme Environment Hat Designs](https://www.trendhunter.com/trends/vollebak-planet-earth-hat-v2.md)