# Branded CrossFit Challenges Reebok's NANO BOX BATTLE celebrated the release of the Nano 7 By Katherine Pendrill | Published 2017-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nano-box-battle References: [list](https://www.list.co.uk/event/20933159-the-nano-box-battle/) & [eventbrite](https://www.eventbrite.co.uk/e/come-and-take-part-in-the-nano-box-battle-at-reebok-fithub-kings-road-tickets-30953611084) To celebrate the release of its new [CrossFit](https://www.trendhunter.com/trends/tiaclair-toomey)-specific running shoes, Reebok hosted a NANO BOX BATTLE at its [Reebok Fithub](https://www.trendhunter.com/trends/reebok-nano-x5) in King's Road. Not only did the event give consumers a chance to come out and test the new Nano 7 sneakers, but it also gave CrossFit fans a chance to socialize with other fitness-enthusiasts. Reebok's NANO BOX BATTLE was held on January 13th at the Reebok Fithub in King's Road. The event was designed as a box battle for CrossFit lovers, where each contestant would be outfitted with the new Nano 7 shoes. Reebok Brand Ambassadors offered tips and advice throughout the competition and even hosted an additional 'Power Your Progress' challenge. Throughout the event, a DJ blasted high-energy music to keep the athletes going and healthy food and drinks were served for those who needed to refuel. With branded vouchers and exclusive Nano 7 T-shirts up for grabs, the event provided a fun way for CrossFit fans to engage with the Reebok brand. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 58% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Crossfit-specific Running Shoes:** Opportunity for brands to create specialized athletic footwear for specific sports or fitness activities. - **Box Battles for Fitness Enthusiasts:** Potential for organizing competitive events that bring together fitness enthusiasts and promote brand engagement. - **Power Your Progress Challenges:** Opportunity to create additional challenges or activities within fitness events to enhance participant experience and brand loyalty. ### Who This Affects Most - **Sportswear and Athletic Footwear:** Brands in the sportswear industry can develop specialized footwear for specific sports or fitness activities. - **Fitness Event Organizers:** Companies specializing in organizing fitness events can create box battles or similar competitions to engage fitness enthusiasts. - **Event Catering and Food Services:** Opportunity for event catering companies to offer healthy food and drinks options for fitness events and competitions. ## Related on Trend Hunter - [Performance-Focused Training Shoes](https://www.trendhunter.com/trends/reebok-nano-x5.md) - [Durable Training Shoes](https://www.trendhunter.com/trends/nano-x5-edge.md) - [Bus Racing Retail Events](https://www.trendhunter.com/trends/beat-the-bus-challenge.md) - [Boxing Fitness Challenges](https://www.trendhunter.com/trends/fitness-challenges.md) - [Running-Centric Brand Activations](https://www.trendhunter.com/trends/the-hackney-half.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Elevated Athletic Collections](https://www.trendhunter.com/trends/reebok-2025.md) - [Comfort-Forward Golf Shoes](https://www.trendhunter.com/trends/nano-golf-shoes.md)