# Breastfeeding Men Ads The Nanny Breast Milk Storage Bag Campaign Depicts the Impossible By Meghan Young | Published 2012-11-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nanny-breast-milk-storage-bag References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/nanny-breast-milk-storage-bag-grandpa-dad-elder-brother/) While some people may shake their heads at the impossibility of the images used for the Nanny Breast Milk Storage Bag ad campaign, they might want to think again. With constant technological advancements and the real-life occurrence of pregnant men such as [Thomas Beatie](http://www.trendhunter.com/trends/pregnant-man-thomas-beatie), anything is possible. Of course, breastfeeding men is only made a reality thanks to the use of these bags, but who knows what the future holds. Conceived and executed by Monday, an ad agency based in Bangkok, Thailand, the Nanny Breast Milk Storage Bag ad campaign was art directed by Panupak Siripakdee and Wiboon Leepakpreeda with creative direction by Passapol Limpisirisan. Aside from the obvious reality of the situation, the [print ads](https://www.trendhunter.com/trends/dreamies-treats) are both adorable and hilarious. From grandpa to brother, men do want to lend a helping hand (or in this case, breast). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Pregnant Men:** The trend of pregnant men opens up opportunities for disruptive innovation in healthcare, parenting products, and gender representation. - **Technological Advancements:** Advancements in technology present opportunities for disruptive innovation in healthcare, advertising, and communication. - **Gender Representation:** The evolving understanding and representation of gender create opportunities for disruptive innovation in fashion, beauty, and media. ### Industries Being Reshaped - **Healthcare:** The healthcare industry can explore disruptive innovation in pregnancy-related services, gender-specific healthcare, and medical technologies. - **Parenting Products:** The parenting products industry can embrace disruptive innovation by developing new products for pregnant men, breastfeeding accessories, and gender-inclusive parenting resources. - **Advertising:** The advertising industry can seize disruptive innovation opportunities by creating campaigns that challenge societal norms, empower diverse representations, and engage audiences in meaningful conversations. ## Related on Trend Hunter - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Stigma-Breaking Motherhood Billboards](https://www.trendhunter.com/trends/molly-baz1.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Faceless Mother Campaigns](https://www.trendhunter.com/trends/invisible-mothers.md) - [Breast Milk Ice Creams](https://www.trendhunter.com/trends/frida.md) - [Powdered Breast Milk Kits](https://www.trendhunter.com/trends/leche.md) - [Nursing-Friendly Coffees](https://www.trendhunter.com/trends/nursing-friendly-coffee.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md)