# Discreet Incontinence Protection Pads Nannocare Expands into Light Incontinence with NannoDry Pads By Grace Mahas | Published 2021-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nannodry References: [nonwovens-industry](https://www.nonwovens-industry.com/contents/view_breaking-news/2021-03-29/nannocare-expands-into-light-incontinence/15303) & [nannocare](https://nannocare.com/pages/nannopad-white-paper/) According to a recent study, "a quarter to a third of men and women in the U.S. suffer from urinary incontinence." To support these individuals, NannoCare recently launched the NannoDry pads, a [discreet incontinence protection pad](https://www.trendhunter.com/trends/maxi-overnight-pad) for men and women that leverages the brand's proprietary Nannogenic technology. Nannogenic technology uses the far-infrared wavelength, the same electromagnetic wavelength that is naturally emitted by the human body, offering various benefits, including reducing constipation, mood swings, and lowered intensity of pain, among others. In addition, NannoDry pads are made with [100% organic cotton](https://www.trendhunter.com/trends/cotton-cover-pads) and contain no fragrances, dyes, chlorine bleach, or other toxins, making them safe for individuals with sensitive skin or allergies. The NannoDry pads are available in Light, Regular, and Super protection levels. Image Credit: Nannocare ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 7% | Freshness: 10% - Audience gender: 50% men, 50% women - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Discreet Incontinence Protection:** Nannocare disrupts the incontinence protection market by offering discreet and organic pads with proprietary Nannogenic technology. - **Far-infrared Wavelength Technology:** Trend towards using far-infrared wavelength technology for health and wellness-related products, with potential benefits for reducing pain and improving mood swings. - **Organic and Toxin-free Products:** Rising trend towards using organic and toxin-free materials, especially in the personal hygiene and healthcare industries. ### Who This Affects Most - **Personal Hygiene:** Nannocare's NannoDry pads tap into the growing market for organic and discreet incontinence protection products. - **Health and Wellness:** Consumer demand for products utilizing Far-Infrared wavelength technology presents an opportunity for innovation in the Health and Wellness industry. - **Healthcare:** Trend towards using organic and toxin-free products offer innovative opportunities for companies in the Healthcare industry to differentiate from existing product offerings. ## Related on Trend Hunter - [Skin-Caring Incontinence Pads](https://www.trendhunter.com/trends/sensitive-carepads.md) - [Mother-Targeted Menstrual Pads](https://www.trendhunter.com/trends/carefree-pads.md) - [Rapid Absorbtion Incontinence Pads](https://www.trendhunter.com/trends/bladder-control-pads.md) - [Ultra-Thin Incontinence Pads](https://www.trendhunter.com/trends/poise-ultra-thin-pads-with-wings.md) - [Advanced Diaper Designs](https://www.trendhunter.com/trends/dreamshields.md) - [Non-Bunching Incontinence Pads](https://www.trendhunter.com/trends/poise-7-drop-pads.md) - [Breathable Bamboo Sanitary Products](https://www.trendhunter.com/trends/knh.md) - [Postpartum-Focused Organic Cotton Pads](https://www.trendhunter.com/trends/cotton-cover-pads.md) - [Trustworthy Overnight Pads](https://www.trendhunter.com/trends/maxi-overnight-pad.md)