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# Disguised Animal Dolls
Nanimarquina Creates Beastly ‘Today I Want to be' Design

By Rachel | Published 2009-07-23 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/nanimarquina-doll
References: [behance.net](http://www.behance.net/Gallery/Hoy-Quiero-Ser/257063) & [xacintoyantonia](http://xacintoyantonia.com/v2/index.php)

As far as I’m concerned, these are adorable. The ‘Today I want to be’ dolls, or if you speak [designer Nanimarquina's](https://www.trendhunter.com/trends/nanimarquina) native tongue, the ‘Hoy quiero Ser’ dolls, are customized designs that features basic dolls and many ways to dress them up.

The ‘Today I want to be’ doll by Nanimarquina comes with masks to put on your doll that transform them into elephants, bunnies, lions and more. Seems like a great way to keep your kid interested in their toys- the more ways to use it, the better!

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 58% | Activity: 27% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Why This Trend Is Growing

- **Customized Dolls:** Disruptive innovation opportunity: Develop a line of customizable dolls that allow children to express their creativity through different outfits and accessories.
- **Transformative Toys:** Disruptive innovation opportunity: Create toys that can be easily transformed or modified to keep children engaged and entertained for longer periods of time.
- **Animal-inspired Designs:** Disruptive innovation opportunity: Incorporate animal themes and motifs into various design products to appeal to consumers seeking unique and playful items.

### Industries Being Reshaped

- **Toy Manufacturing:** Disruptive innovation opportunity: Adopt innovative manufacturing processes to produce customizable and transformable toys that cater to changing consumer preferences.
- **Children's Education:** Disruptive innovation opportunity: Develop educational toys that encourage children to explore different roles and express their creativity through imaginative play.
- **Home Décor:** Disruptive innovation opportunity: Introduce animal-inspired designs and accessories for home décor to cater to consumers looking for whimsical and unique decorative items.

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