# Senior-Celebrating QSR Parties Nando’s Fans Took Over a Franchise With A Nana-Themed Party By Jenny Mills | Published 2019-08-06 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/nandos References: [drive.google](https://drive.google.com/file/d/1pStvgOegX2d2HWgNcHHi8VWberb-2ro5/view) & [nandos](https://www.nandos.ca/) Embracing offbeat marketing, [Nando's](https://www.trendhunter.com/trends/nelson-mandela-day) restaurant recently threw a 'Nando’s Like My Nan Does' party for nearly 100 of DC’s biggest Nando’s supporters and their [grandmas](https://www.trendhunter.com/trends/eat-your-buddig). Dressed in their best granny chic looks -- complete with gray wigs and pearls -- guests enjoyed [flame-grilled PERi-PERi chicken](https://www.trendhunter.com/trends/national-fried-chicken-days) plus tea sandwiches and other treats consumers' grandmothers would love. The theme for this event came courtesy of Calder Stembel, a Nando’s superfan from Washington, DC. He was chosen as a winner for the online 'Keys to the Coop' contest asking Nando’s fans: “What would you do if you could take over Nando’s for a day?” For Calder, this meant throwing a tea party fit for your Grandma with the clever name Nando’s Like My Nan Does. The memorable party earned lots of media love and was rounded out with an old-school live performance by DC’s beloved house band, Granny & The Boys, featuring 86-year-old Alice Granny Donahue on keyboards. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 21% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Offbeat Marketing:** The success of Nando's 'Nando’s Like My Nan Does' party demonstrates the potential for offbeat marketing strategies to engage consumers and generate media attention. - **Fan-driven Promotions:** By involving their fans in promotional activities, such as the 'Keys to the Coop' contest, Nando's showcases the power of fan-driven promotions in driving brand loyalty and creating unique experiences. - **Multigenerational Experiences:** The Nando's party celebrating grandmothers highlights the opportunity for businesses to create memorable multigenerational experiences that resonate with consumers of all ages. ### Industries Being Reshaped - **Restaurant:** The success of Nando's party demonstrates the potential for restaurants to differentiate themselves through unique marketing events and experiences. - **Food and Beverage:** Nando's 'Nando’s Like My Nan Does' party showcases the potential for food and beverage companies to leverage nostalgia and create themed events that resonate with consumers. - **Entertainment:** Granny & The Boys' live performance at Nando's party highlights the opportunity for the entertainment industry to target niche markets and create engaging experiences for diverse audiences. ## Related on Trend Hunter - [Honorary Food Initiatives](https://www.trendhunter.com/trends/nelson-mandela-day.md) - [Charitable Food Donation Initiatives](https://www.trendhunter.com/trends/mandela-day-dash.md) - [Senior-Inspired QSR Treats](https://www.trendhunter.com/trends/grandma-mcflurry.md) - [Non-Perishable Food Exchanges](https://www.trendhunter.com/trends/periperi-chicken.md) - [Heritage-Inspired QSR Ranges](https://www.trendhunter.com/trends/chickfila-newstalgia.md) - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [Heated QSR Anniversary Campaigns](https://www.trendhunter.com/trends/burger-king-brazil-1.md) - [Flame-Grilled Stuffed Chicken](https://www.trendhunter.com/trends/nandos-1.md) - [Comforting Soft-Serve Desserts](https://www.trendhunter.com/trends/grandma-mcflurry1.md)