# Window-Lickin' Foodvertising This Nando's Commercial Uses Shock to Sell By Shelby Lee Walsh | Published 2011-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nandos-commercial References: [copyranter.blogspot](http://copyranter.blogspot.com/2011/01/this-weeks-restaurant-commercial-thatll.html) & [nandoscanada](http://www.nandoscanada.com/) If this [Nando](https://www.trendhunter.com/trends/nandos-1)’s commercial doesn’t make you cringe, I don’t know what will. Using shock, this television spot shows how “crazy good” Nando’s flamed grilled chicken really is. With both an old woman and a hungry man [licking sauce off the window](https://www.trendhunter.com/trends/lick-the-one-campaign), it’s a hard to believe that these two are that desperate for some good cooking, but it seems so. Check out the latest (and slightly unsettling) Nando’s commercial to see this [shock tactic](https://www.trendhunter.com/trends/youll-swear-by-them) play out for yourself. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 5% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Shock Marketing:** Brands are using shock tactics in their advertising campaigns to generate attention and create a memorable impact on consumers. - **Unconventional Advertising:** Companies are exploring unconventional methods of advertising, such as using bizarre scenarios or unexpected visuals, to capture the audience's attention and stand out from the competition. - **Memorable Branding:** Creating memorable branding experiences that leave a lasting impression on consumers is becoming a crucial marketing strategy for businesses. ### Who This Affects Most - **Food and Beverage:** Food and beverage industry can explore shock marketing tactics to highlight the unique features of their products and attract customers seeking something different. - **Marketing and Advertising:** Marketing and advertising agencies can embrace unconventional advertising methods to help their clients break through the clutter and create impactful campaigns. - **Retail:** Retailers can use memorable branding experiences to differentiate themselves from competitors and establish a strong emotional connection with customers. ## Related on Trend Hunter - [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md) - [Flame-Grilled Stuffed Chicken](https://www.trendhunter.com/trends/nandos-1.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Critical Spicy Snack Campaigns](https://www.trendhunter.com/trends/flamin-hot-campaign.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [Condiment-Inspired Skincare](https://www.trendhunter.com/trends/extra-creamy-face-cream.md) - [Peri Peri-Flavored Ketchups](https://www.trendhunter.com/trends/nandos-periketchup.md)