# Mismatching Performance Apparel nanamica Drops the NANATORA Alternative Dressing Range foer SS19 By Amy Duong | Published 2019-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nanatora-alternative-dressing References: [highsnobiety](https://www.highsnobiety.com/p/nanamica-ss19) & [nanamica](https://www.nanamica.com/shopping/products/list.php?category_id=149) nanamica introduces its Spring/Summer 2019 collection entitled 'NANATORA Alternative Dressing.' It embodies a traditional Japanese styling concept that purposefully mismatches outfits. The traditional element continues with the color palette, inspired by traditional marine -- the hues highlight white, khaki, red, and the most prominent navy blue. The seasonal capsule features a variety of [technical apparel](https://www.trendhunter.com/trends/mizuno-for-margaret-howell) including a [down jacket](https://www.trendhunter.com/trends/short-down-jacket) filled with removable down for warmth, a [hooded coat with GORE-TEX](https://www.trendhunter.com/trends/descente-allterrain-fw25) components, and a reversible jacket with gingham checks. Additional pieces include the lightweight three-layer GORE-TEX pieces such as the soutien collar coat and the coat with a removable hood for additional functionality. The three-button lapel suit also stands out with the GORE-TEX makeup with durable and lightweight elements. The capsule also features double-breasted suits, the ALPHADRY suit, and the stretchy chino cloth. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 7% | Activity: 1% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Mismatched Outfits:** Opportunity for creating fashion lines that purposefully combine mismatched elements for a unique and modern look. - **Technical Apparel:** Potential for developing innovative performance clothing with features like removable down, GORE-TEX components, and reversible designs. - **Traditional Japanese Styling:** Chance to incorporate traditional Japanese styling concepts into contemporary fashion for a culturally inspired and distinctive aesthetic. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunities lie in designing alternative dressing ranges that embrace mismatched outfits and traditional Japanese styling elements. - **Outdoor Apparel:** Innovative possibilities exist in creating technical apparel with advanced features like removable down, GORE-TEX components, and reversible designs for outdoor enthusiasts. - **Clothing Manufacturing:** Disruption can occur by incorporating traditional Japanese styling concepts into the production of garments, providing unique and culturally inspired options for consumers. ## Related on Trend Hunter - [Heartwarming Life-Tech Apparel](https://www.trendhunter.com/trends/nanamica-3.md) - [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md) - [Fall-Ready Weatherized Advanced Apparel](https://www.trendhunter.com/trends/heartwarming-lifetech-wear.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Stealthy Modular Apparel](https://www.trendhunter.com/trends/anomaly-cycle.md) - [Technical Winter Outerwear](https://www.trendhunter.com/trends/descente-allterrain-fw25.md)