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# Leaflet-Inspired Luggage
The Nanamica North Face Purple Label Bag Series Is In Tune With Nature

By Jaime Neely | Published 2011-07-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nanamica-north-face
References: [hypebeast](http://hypebeast.com/2011/07/nanamica-x-yellow-rat-x-the-north-face-purple-label-bags/) & [nanamica](http://www.nanamica.com/news/2011/07/one-ocean-all-lands-2.html#000107)

Hikers, backpackers and planet-loving travelers will flock to the latest series of bags by [Nanamica](https://www.trendhunter.com/trends/nanamica-4) [North Face Purple Label](https://www.trendhunter.com/trends/mountain-ivy). This recent collection of backpacks, fanny packs and totes by Nanamica North Face Purple Label was created in collaboration with Yellow Rat and boasts some bold and nature-inspired patterns.

Each bag, fanny pack and backpack is available in two different tones, each boasting the same design featuring different leaves and types of coral. The pattern combines underwater and terrestrial plants, offering consumers an [environmentally friendly design](https://www.trendhunter.com/trends/versatile-bags-for-essentials). Each piece featured in this Nanamica North Face Purple Label series is made from a 'sea cotton' material.

**Implications** - Businesses that offer products that are complementary to a wide range of consumer interests and preferences will fare well in today's society. Consumers are likely to invest in products that are both functional and reflective of their personal tastes.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 44% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What Makes This Trend Stand Out

- **Eco-friendly Travel Gear:** There is a growing demand for sustainable and eco-friendly travel products that enable travelers to reduce their carbon footprint without compromising quality or function.
- **Nature-inspired Design:** Consumers are increasingly drawn to products with designs that blend elements of the natural world and urban environments, creating a unique and visually-stunning aesthetic.
- **Collaborative Product Development:** Partnerships between complementary brands can lead to innovative product designs that cater to a wider range of interests and preferences, appealing to a broader customer base.

### Sectors Adopting This

- **Travel and Tourism:** Companies involved in travel and tourism can benefit from offering eco-friendly and nature-inspired products to attract consumers who prioritize sustainability and aesthetic appeal.
- **Fashion and Apparel:** Fashion and apparel brands can innovate by creating collections that incorporate elements of nature while maintaining a focus on style and function.
- **Consumer Goods:** Companies in the consumer goods industry can leverage partnerships with complementary brands to create unique and innovative product designs that appeal to a wider range of consumers.

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