# Comfort-Centric Earthy Apparel The nanamica FW20 Collection is Designed to be Heart-Warming By Amy Duong | Published 2020-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nanamica-fw20 References: [nanamica](https://www.nanamica.com/contents/74) The [nanamica](https://www.trendhunter.com/trends/heartwarming-lifetech-wear) FW20 collection made its debut recently and it is designed with the intention to deliver comfort above all else. This is backed up by a plethora of features including [high quality tech fabrications](https://www.trendhunter.com/trends/uniqloc-fw25) that perfectly ease into the new season. The overall color palette of the seasonal capsule is rooted with hues of black, moss, blue, and gray. The brand embodies a comforting element beyond design and the ambiance is captured through the calming lookbook as well. The pieces highlights [natural fibers](https://www.trendhunter.com/trends/home-collection-1) including the special double weave majotae fabric that is provided by the earth itself with the goal of ultimate comfort. This way, the clothing can be worn in many different environments, whether it is within a corporate setting or by the seaside. Image Credit: nanamica ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Comfortable Apparel:** Designing comfortable apparel is a disruptive innovation opportunity for apparel companies. - **Earthy Palette:** Using an earthy color palette is a disruptive innovation opportunity for apparel designers. - **Natural Fibers:** Using natural fibers to create clothing is a disruptive innovation opportunity for textile and apparel industries. ### Industries Being Reshaped - **Apparel:** The apparel industry can focus on creating comfortable clothing, similar to the nanamica FW20 collection. - **Textile:** The textile industry can focus on using natural fibers to create comfortable clothing, similar to the nanamica FW20 collection. - **Fashion:** Designers in the fashion industry can experiment with an earthy color palette, similar to the nanamica FW20 collection. ## Related on Trend Hunter - [Fall-Ready Weatherized Advanced Apparel](https://www.trendhunter.com/trends/heartwarming-lifetech-wear.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Heartwarming Life-Tech Apparel](https://www.trendhunter.com/trends/nanamica-3.md) - [Spring-Ready Tranquil Fashion](https://www.trendhunter.com/trends/nanamica-2.md) - [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md)