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# Durable Urbanistic Outerwear Series
nanamica and Woolrich Join on Their Third Joint Collection

By Amy Duong | Published 2018-11-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nanamica-and-woolrich
References: [hypebeast](https://hypebeast.com/2018/11/woolrich-nanamica-collaboration-details) & [nanamica](https://www.nanamica.com/)

nanamica and [Woolrich](https://www.trendhunter.com/trends/origin-stories-americana) join forces once again -- this time the duo prepares for the Fall/Winter 2018 season with a selection of outerwear options. The new capsule is designed with an urbanistic approach in mind and it is comprised of four pieces in total. The range features re-imagined iterations of the iconic [Arctic Parka](https://www.trendhunter.com/trends/semipermanent-hair-colors), the Skimister fleece jacket, the Surburban coat, and field caps.

The Arctic Parka is elevated with dual-layering sensibilities highlighting warm elements with durable [GORE-TEX polyester fabrication](https://www.trendhunter.com/trends/fjallraven-and-goretex) accompanied by Kodenshi down. The Skimister fleece jacket fuses velour sensibilities and the Suburban coat is crafted from wool melton and laminated GORE-TEX with the down fill as well. The nanamica and Woolrich collection is set to drop on November 17th.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 40% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Urbanistic Outerwear:** This trend emphasizes the fusion of practical and stylish outerwear pieces, presenting a disruptive innovation opportunity for designers and brands to collaborate and create new collections.
- **Dual-layering Sensibilities:** This trend highlights the importance of functional garments with multi-layered technology, providing a disruptive innovation opportunity for companies to create products that combine technical fabrics and comfortable fits.
- **Reimagined Classics:** This trend showcases the revival of iconic pieces with a contemporary twist, offering a disruptive innovation opportunity for brands to reinterpret traditional fashion items, and bring a fresh perspective to them.

### Where This Applies

- **Fashion Industry:** This industry can benefit from the disruptive innovation opportunities presented by the trends, by developing new designs, materials, and collaborations to meet consumer's demand for practical and stylish outerwear pieces.
- **Textile Industry:** This industry has the opportunity to create technical fabrics to meet the demand of the consumers for dual-layering garments, providing solutions for brands and designers to incorporate these materials into their collections.
- **Outdoor Industry:** This industry can leverage the disruptive innovation opportunities presented by the trends, by collaborating with the fashion and textile industries, to create high-performance outerwear pieces that fuse functionality and style.

## Related on Trend Hunter

- [Fall-Ready Weatherized Advanced Apparel](https://www.trendhunter.com/trends/heartwarming-lifetech-wear.md)
- [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md)
- [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md)
- [Spring-Ready Tranquil Fashion](https://www.trendhunter.com/trends/nanamica-2.md)
- [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md)
- [Collaborative Winterized Apparel Series](https://www.trendhunter.com/trends/noah-and-barbour.md)
- [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md)
- [Technical Urban Puffers](https://www.trendhunter.com/trends/short-down-jacket.md)
- [Collaborative Outerwear Capsule](https://www.trendhunter.com/trends/ten-c-x-comoli.md)
