# Spring-Ready Tranquil Fashion Nanamica Presents its Latest Collection for the SS24 Season By Amy Duong | Published 2023-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nanamica-2 References: [highsnobiety](https://www.highsnobiety.com/p/nanamica-ss24-collection-lookbook/)  Japanese outdoor fashion brand Nanamica presents a look at its latest collection specifically designed for the Spring/Summer 2024 season. Speaking about the nature of the brand, the founder of Nanamica, Eiichiro Homma notes in a statement, "It has been 20 years since I founded Nanamica. Today, although it’s not a big brand, Nanamica is worn by people all over the world, and that makes me feel the reality of the brand’s 20-year history. Yet, people I meet for the first time still ask, 'What kind of brand is it?' So let me introduce Nanamica once again." The seasonal collection is comprised of tees, pullover dresses, and coats to name a few. Many of these are crafted from premium and technical fabric materials including a sturdy GORE-TEX lining. Image Credit: Nanamica, Seishi Shirakawa ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 47% | Activity: 17% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Outdoor Fashion:** The latest collection from Nanamica showcases stylish outdoor fashion pieces for the Spring/Summer 2024 season. - **Technical Fabrics:** Nanamica incorporates premium and technical fabrics in its Spring/Summer 2024 collection, offering durable and functional clothing options. - **Global Appeal:** Nanamica's 20-year history has resulted in its brand being recognized and worn by individuals around the world, making it an internationally appealing fashion choice. ### Sectors Adopting This - **Fashion Industry:** The Spring/Summer 2024 collection from Nanamica showcases the latest trends and designs in the fashion industry. - **Outdoor Gear Industry:** Nanamica's collection of outdoor fashion highlights the evolving trends and innovations within the outdoor gear industry. - **Technical Textile Industry:** Nanamica's utilization of premium and technical fabrics in its Spring/Summer 2024 collection reflects the advancements in the technical textile industry. ## Related on Trend Hunter - [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md) - [Heartwarming Life-Tech Apparel](https://www.trendhunter.com/trends/nanamica-3.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Fall-Ready Weatherized Advanced Apparel](https://www.trendhunter.com/trends/heartwarming-lifetech-wear.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)