# Feral Frocks and Frills Nan Goldin Shot Erin Wasson in Fierce Photos for Scanlan and Theodore By Amelia Roblin | Published 2010-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nan-goldin-shot-erin-wasson References: [trendland.net](http://trendland.net/2010/09/05/nan-goldin-shoots-erin-wasson-for-scanlan-theodore/) & [scanlantheodore.au](http://www.scanlantheodore.com.au/intro.php) Nan Goldin shot Erin Wasson in this fabulous collection of Scanlan and Theodore fashion. [Pink feminine hues](https://www.trendhunter.com/trends/eva-green) and form-fitting fabrics make the American model look striking in this Australian label. Known best for her 1970s and 1980s photography of the New Wave and post-punk music and social scenes, Nan Goldin shot Erin Wasson in a derelict New York mansion setting that suggests the asperity of her earlier work. The success of this photo shoot lies in the contrast established between the [soft and womanly fashions](https://www.trendhunter.com/trends/contemporary-femininity) and the dilapidated walls and furnishings of the rooms the model occupies. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Feminine Fashion Contrast:** The use of contrasting elements in fashion photography can create striking and memorable images. - **Location-based Fashion Shoots:** Fashion brands can leverage unique settings and environments to create distinctive visual content for their products. - **Collaborative Artistic Projects:** Partnering with artists and photographers can bring fresh perspectives and creative energy to fashion brands. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate bold contrasts and unique locations into their marketing campaigns for a more memorable brand image. - **Art:** Artists and photographers can partner with fashion brands to create unique and memorable visual content that showcases their style and creativity. - **Interior Design:** Fashion shoots and artistic collaborations can create opportunities for interior designers to showcase their work and create compelling visual content for their brand. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)