# Bold Garlicky Chicken Sauces William Sonama Joins Chef Dennis Lee with The Namu Gaji Sauce By Amy Duong | Published 2019-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/namu-gaji References: [williams-sonoma](https://www.williams-sonoma.com/products/namu-gaji-korean-fried-chicken-sauce/?pkey=s%7Casian%20sauce%7C12) Namu Gaji is a restaurant located in San Francisco's Mission District by Chef Dennis Lee and it serves a series of bold Asian-influenced dishes that honor tradition but also push for innovative recipes. Lee works in collaboration with William Sonoma to create the 'Namu Gaji' [signature sauce](https://www.trendhunter.com/trends/jean-georges) to give the public the opportunity to re-create the classic [Korean fried chicken](https://www.trendhunter.com/trends/sobaba-crunchy-glazed-chicken). The dish traditionally fuses bold flavors of the [gochujang chili paste](https://www.trendhunter.com/trends/spam-gochujang) with a garlicky blend as well. The collaborative sauce features gochujang paired with water, sugar, spices, distilled vinegar, and citric acid. To make the Korean-style fried chicken, it is recommended that the sauce is either served on the side or tossed with the chicken. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Signature Sauces:** The trend towards chefs working with brands or stores to create signature sauces gives rise to opportunities for more unique and flavorful collaborations. - **Innovative Chicken Sauces:** There are opportunities for creating bolder and more unique chicken sauces using Asian ingredients and flavors. - **Restaurant Sauces for Retail:** More restaurants creating and distributing their signature sauces for retail sale presents an opportunity for increased exposure and sales. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the growing trend of chefs creating signature sauces and expand their choices for consumers. - **Retail:** Retail can benefit from partnering with restaurants to bring their innovative signature sauces to market. - **Hospitality:** Restaurants can increase their brand exposure by creating signature sauces for retail sale and expanding beyond just their brick and mortar locations. ## Related on Trend Hunter - [Crunchy Garlic Chicken Sauces](https://www.trendhunter.com/trends/garlic-crunch.md) - [Korean BBQ Wing Sauces](https://www.trendhunter.com/trends/korean-bbq-sauce.md) - [Versatile Korean Cuisine Sauces](https://www.trendhunter.com/trends/momofuku-goods-sauces.md) - [Versatile Home Chef Sauces](https://www.trendhunter.com/trends/honeygrow-signature-sauces.md) - [Korean-Inspired Hot Sauces](https://www.trendhunter.com/trends/flame-broiler.md) - [Southeast Asian Sauce Kits](https://www.trendhunter.com/trends/southeast-asian-sauce-kits.md) - [Chili Pepper Chicken Sauces](https://www.trendhunter.com/trends/hot-honey-sriracha-sauce.md) - [Tamari-Based Soy Sauces](https://www.trendhunter.com/trends/kimono-mom-umami-sauce.md) - [Premium Chef-Made Condiments](https://www.trendhunter.com/trends/jean-georges.md)