# Baby Naming Consultants A Naming Agency Charges $31,000 to Create Brand-New First Names By Meghan Young | Published 2015-03-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/naming-agency References: [cp24](http://www.cp24.com/lifestyle/human-interest/consultants-help-parents-find-unique-name-for-new-baby-1.2261571) & [erfolgswelle.ch](http://www.erfolgswelle.ch/) Erfolgswelle is a Swiss naming agency that is taking baby names to the next level. For a small fee of $31,000 USD, it will help parents come up with a [brand-new first name](https://www.trendhunter.com/trends/ai-business-name-generator). While celebrities such as Beyonce, Kanye and Gwyneth are fine with reappropriating other words such as 'blue,' 'north' and '[apple](https://www.trendhunter.com/trends/2025-halloween-plushies),' this naming agency helps those who want their child to stand out even more. CEO and owner of the Erfolgswelle naming agency, Marc Hauser, says, "We're looking for a really nice sound of the name and a good feeling for the name because we're creating a mythology and a history around the name as well." Since a name is one of the biggest part of a person's identity, it is only natural parents would fret over choosing the right one. Image Credit: THE CANADIAN PRESS/Chris Pizzello/Invision/AP ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 54% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Branding:** There is a growing trend of people seeking personalized and unique names to create a distinct brand identity. - **Naming Agencies:** The emergence of naming agencies provides potential for disruptive innovation in the field of personalized naming services. - **Premium Services:** The rise of premium naming services catered towards affluent individuals showcases the demand for exclusive and customized experiences. ### Sectors Adopting This - **Baby Products:** The baby products industry can explore partnerships with naming agencies to offer personalized naming services as a value-added service to customers. - **Marketing and Advertising:** Naming agencies can collaborate with marketing and advertising firms to develop unique and memorable brand names for businesses and products. - **Consulting Services:** Naming agencies can disrupt the consulting industry by offering specialized services to businesses in need of rebranding or brand-building. ## Related on Trend Hunter - [Baby Naming AI Services](https://www.trendhunter.com/trends/namewith-ai.md) - [Unique Baby Naming Tools](https://www.trendhunter.com/trends/prnom-parfait.md) - [Parent-Based Baby Name Generators](https://www.trendhunter.com/trends/seeyourbaby.md) - [AI-Powered Baby Name Lists](https://www.trendhunter.com/trends/bundle-of-joy.md) - [AI Baby Name Assistants](https://www.trendhunter.com/trends/ai-baby-name.md) - [Food-Themed Baby Names](https://www.trendhunter.com/trends/aldi-baby-name.md) - [Startup Name Generators](https://www.trendhunter.com/trends/findname.md) - [Brand Naming Assistants](https://www.trendhunter.com/trends/ainameit.md) - [Multicultural Name Discovery](https://www.trendhunter.com/trends/name-meaning.md)