# Bold Bull Campaigns The Namibia Procurement Fund Ads Help Business Keep Their Promises By Meghan Young | Published 2011-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/namibia-procurement-fund References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/the-namibia-procurement-fund-bull/) & [nmanamibia](http://www.nmanamibia.com/members/npf.htm) Business can often be a mean game in which players put on their poker faces to make bold and safe moves alike; the Namibia Procurement Fund ad campaign would advocate the [bold moves](https://www.trendhunter.com/trends/bold-spirits-rise-campaign). By pitting yourself against the toughest of competition with the right backers, a player is sure to come out the winner every time. Conceived and executed by Windhoek-based ad agency [DDB](https://www.trendhunter.com/trends/cheeky-maccas), the Namibia Procurement Fund ad campaign centers on some familiar sayings that have been tweaked slightly for more dramatic purposes. For instance, instead of grabbing the bull by the horns, why not grab them by the balls? Or forget about the rat race when the Namibia Procurement Fund can breed the cats that contain them. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 51% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Bold Ad Campaigns:** Creating bold and unconventional ad campaigns that disrupt traditional advertising methods. - **Dramatic Sayings:** Reinventing common sayings to create a memorable and attention-grabbing message. - **Competitive Business Strategies:** Embracing fierce competition and strategic moves to succeed in the business world. ### Who This Affects Most - **Advertising:** Exploring new and innovative ways to create impactful ad campaigns that leave a lasting impression on consumers. - **Marketing:** Developing unconventional marketing tactics that capture the attention of audiences and generate buzz around a brand or product. - **Procurement:** Embracing competitive procurement strategies that help businesses stay ahead of the game and secure the deals they need to succeed. ## Related on Trend Hunter - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Bold-Colored Tequila Campaigns](https://www.trendhunter.com/trends/undomesticate-campaign.md) - [Status Quo Defying Campaigns](https://www.trendhunter.com/trends/made-to-be-still.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Boxing-Inspired Measuring Tools Campaigns](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md)