# Super Bowl Haircut Contests Doritos is Challenging You to #NameThatTriangle for Super Bowl Tickets By Katherine Pendrill | Published 2022-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/namethattriangle References: [chewboom](https://www.chewboom.com/2022/12/09/show-off-your-doritos-inspired-triangular-haircut-for-a-chance-to-win-super-bowl-lvii-tickets/)  [Doritos](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial) is harnessing the power of its iconic triangle-shaped icon with its new #NameThatTriangle contests. [Buffalo Bills](https://www.trendhunter.com/trends/nfl-x-veronica-beard) linebacker Von Miller – who is a two-time Super Bowl champion and a Super Bowl 50 Most Valuable Player – recently sported his hair cut into a triangle shape on the back of his head. Drawing on this viral moment, Doritos has launched its #NameThatTriangle campaign, which is a social media contest that rewards fans who adopt the same triangle hairstyle and come up with a clever label for the cut. Best of all, those who adopt the [triangle-inspired haircut](https://www.trendhunter.com/trends/hall-of-fade) can be entered to win two tickets to the Super Bowl LVII. All fans have to do is post a photo or video of their haircut, along with their proposed name for the new 'do between now and January 15, 2023. Image Credit: Doritos ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 67% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Contests:** Brands can leverage social media by running creative contests that encourage user-generated content and engagement for increased brand awareness and customer loyalty. - **Viral Marketing:** Creating a viral moment, like Von Miller's triangle haircut, can become a powerful marketing tool for brands to drive engagement, social media buzz and product sales. - **Incentivized Promotions:** Offering prizes, like Super Bowl tickets, can incentivize consumers to participate in promotions and contests, driving brand engagement and building brand loyalty. ### Sectors Adopting This - **Food and Snack Industry:** Brands like Doritos can drive engagement with their target audience by creating unique, innovative promotions like #NameThatTriangle and offering targeted incentives. - **Sports and Entertainment Industry:** Brands can leverage viral moments in the sports and entertainment industry to create buzz-worthy marketing campaigns and engage with a wider audience on social media. - **Beauty and Personal Care Industry:** Contests like #NameThatTriangle can drive interest and sales in beauty and personal care products, as consumers seek to emulate and showcase their favorite celebrities and influencers. ## Related on Trend Hunter - [Super Bowl Commercial Contests](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial.md) - [Triangle-Hunting AR Lenses](https://www.trendhunter.com/trends/triangle-tracker.md) - [Real-Food Entrée Giveaways](https://www.trendhunter.com/trends/the-chipotle-realest-30.md) - [Game-Changing Pizza Promotions](https://www.trendhunter.com/trends/digiorno-doinks.md) - [On-Field Makeover Stations](https://www.trendhunter.com/trends/cheezit-flexin-section.md) - [Vegas-Inspired Dining Experiences](https://www.trendhunter.com/trends/tost-by-tostitos.md) - [Squarish Cinematic Snack Sweepstakes](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie.md) - [Football-Focused Snack Flavors](https://www.trendhunter.com/trends/cheetos-crunchy-buffalo.md) - [Playful Football-Shaped Crackers](https://www.trendhunter.com/trends/footballshaped-crackers.md)