# Retro Americana-Themed Fall Fashion NAMESAKE Unveils the FW21 Collection of Vintage Fashion Looks By Amy Duong | Published 2021-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/namesake-1 References: [hypebeast](https://hypebeast.com/2021/10/namesake-fall-winter-2021-collection-campaign-release) [NAMESAKE](https://www.trendhunter.com/trends/adidas-sneaker) introduces its newest collection designed for the Fall/Winter 2021 season. The brand draws inspiration from the build-up of agriculture and basketball alike. Bridging the two influences, the streetwear designs are true to the 90s and the prominent American vintage culture. The [seasonal collection](https://www.trendhunter.com/trends/needles-x-nepenthes) blends together elements of [technical fashion](https://www.trendhunter.com/trends/nanamica-4) with formal looks for a modern, yet preppy design language. The campaign shoot takes place in Marseille, showcasing the interpretation of the American Dream from an angle of global fashion. It tells the story of self-discovery and bends the concept of formalwear and athletic apparel that can co-exist. Some of the items include bomber jackets, vests, tees, and more. The entire collection is now available to shop at Dover Street Market. Image Credit: Marc-Henri Ngandu, NAMESAKE ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 72% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Vintage-inspired Fashion:** Brands can innovate by incorporating elements of retro and vintage fashion into modern designs. - **Blending Formal and Athletic Wear:** Designers can explore the intersection of formal and athletic wear to create unique and functional looks. - **Global Fashion Influences:** Incorporating global fashion influences can lead to fresh and diverse design perspectives. ### Where This Applies - **Fashion Industry:** Fashion brands can take inspiration from vintage and global influences to create innovative collections. - **Retail Industry:** Retailers can capitalize on the popularity of vintage-inspired fashion by offering curated selections to consumers. - **Athletic Apparel Industry:** Athletic brands can experiment with incorporating formal elements into their designs to appeal to a broader market. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Fall Textile Fashion](https://www.trendhunter.com/trends/home-collection-1.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Motorsports-Inspired Fall Fashion](https://www.trendhunter.com/trends/sage-nation-4.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md)