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# Collaborative Online Product Naming
NameThis.com

By Alex Covert | Published 2008-06-08 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/name-your-thingamajig-namethiscom
References: [springwise](http://www.springwise.com/marketing_advertising/for_a_reward_crowds_name_new_p/) & [namethis](http://namethis.com)

What's in a name? Quite a bit, it seems. Marketing departments in major companies throughout the world spend big bucks to come up with clever names for their products. You can do it for only $99 USD! NameThis.com allows users to [post their business](https://www.trendhunter.com/trends/only-ideas), [web site](https://www.trendhunter.com/trends/domainify), or product for the purpose of being named. NameThis members peruse through the postings and suggest [catchy names](https://www.trendhunter.com/trends/nameguessr) that the rest of the community then votes on. Your $99 fee goes towards "rewarding" the top three suggestions. You get some names to choose from in 48 hours and somebody gets paid.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 15% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Collaborative Naming:** Crowdsourced product naming through online platforms allow for greater diversification and creativity when it comes to branding.
- **Affordable Branding:** Services like NameThis.com offer cost-efficient alternatives to expensive marketing campaigns when it comes to product naming.
- **Community Voting:** Community voting not only democratizes the naming process, but also ensures greater stakeholder engagement in the branding process.

### Where This Applies

- **Marketing and Advertising:** Crowdsourced product naming solutions such as NameThis.com offer an innovative way for marketing and advertising professionals to involve their target audience in the branding process.
- **Startups:** Cost-effective branding alternatives like NameThis.com are particularly attractive to startups that may not have large marketing budgets.
- **Product Development:** Incorporating community feedback through crowdsourced naming platforms like NameThis.com can help companies better understand their target audience when it comes to product development.

## Related on Trend Hunter

- [Brand Naming Assistants](https://www.trendhunter.com/trends/ainameit.md)
- [AI Brand Naming Tools](https://www.trendhunter.com/trends/namify-ai.md)
- [Startup Name Generators](https://www.trendhunter.com/trends/bake-your-brand.md)
- [Multicultural Name Discovery](https://www.trendhunter.com/trends/name-meaning.md)
- [Business Naming Tools](https://www.trendhunter.com/trends/ai-business-name-generator.md)
- [Protein Product Naming Campaigns](https://www.trendhunter.com/trends/myprotein-snack-bar.md)
- [Brand Name Visualizers](https://www.trendhunter.com/trends/does-this-make-my-brand-look-fat.md)
- [Quiz-Based AI Naming Tools](https://www.trendhunter.com/trends/named-by-ai.md)
- [Instant Branding Tools](https://www.trendhunter.com/trends/brandest.md)