# Glorious Guy Groupings Julia Spicker Photographs the Name It Magazine Roadtrip Editorial By Chalaine Mantha | Published 2011-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/name-it-magazine-roadtrip References: [ohlalamag](http://www.ohlalamag.com/en/2011/03/roadtrip-by-julia-spicker-for-name-it-magazine-2.html) & [name-it.at](http://www.name-it.at/name-it) The Name It Magazine Roadtrip editorial for April/May 2011 is jam-packed with good times and [hot guys](https://www.trendhunter.com/trends/mens-stuff). The photoshoot photographed by Julia Spicker features a group of [hipster boys](https://www.trendhunter.com/trends/mens-wearhouse) who take a wild journey together in their old convertible [Mercedes](https://www.trendhunter.com/trends/pilots-watch-performance-chronograph-41). The guys get into trouble playing in an abandoned shopping cart, drinking beer and peeing in public. They look like they're having so much fun it's hard not to smile yourself! The Name It Magazine Roadtrip editorial features models Tomasz Pastyrczak, Michael Pöllinger, Nikolaus Führhauser and Sandro Salomon. The styling was done by Nina Kepplinger and the guys' grooming was done by Patrick Glatthaar. The impeccably styled men within the Name It Magazine Roadtrip editorial set the mood for a fantastic and stylish spring season. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 52% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Hipster Boys:** Opportunity for fashion brands to cater to the hipster aesthetic and lifestyle. - **Roadtrip Editorial:** Potential for travel and lifestyle brands to collaborate on unique editorial content. - **Impeccably Styled Men:** Demand for grooming and styling products and services tailored to men's fashion and lifestyle. ### Who This Affects Most - **Fashion:** Fashion brands can tap into the hipster trend with their designs and marketing strategies. - **Travel:** Travel companies can offer unique road trip experiences and collaborate with editorial content creators. - **Grooming and Styling:** Opportunity for grooming and styling brands to target the growing market of fashion-conscious men. ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Documentary-Themed Luggage Campaigns](https://www.trendhunter.com/trends/built-for-the-journey.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md)