# Social Drink Billboards This Real-Time Ad Shares Name Facts When You Send It a Tweet By Ady Floyd | Published 2015-07-08 | Updated 2015-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/name-fact References: [adweek](http://www.adweek.com/news/technology/send-tweet-cokes-digital-billboard-and-itll-tell-you-fun-facts-about-your-name-165780) & [name.shareacoke](http://name.shareacoke.com/experience/) [Coca-Cola](https://www.trendhunter.com/trends/piccadilly-lights-1) has teamed up with [Google](https://www.trendhunter.com/trends/intellino-signamic) to create an interactive billboard located in Time Square that will broadcast name facts when you send a tweet to it. This playful ad is an extension of Coca-Cola's 'Share a [Coke](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar)' campaign. This massive eye-catching billboard is made possible with the help of Google's vast portal of name facts and information. Using the 1,000 names that Coke beverages are labeled with, Google conjures up a ton of facts that are revealed to those who send a quick tweet to the billboard. When a tweet is sent with a name, the billboard screen presents a Coke bottle exploding with a list of facts about that name. Coca-Cola is committed to continuing the conversation between itself and its consumers and this yet another tactic to ensure the conversation remains a two-way street. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Billboards:** There are opportunities for other brands to create real-time interactive billboards that engage with consumers in a unique way. - **Real-time Advertising:** Real-time advertising can lead to increased engagement and personalized experiences for consumers, making it a trend to watch in the future. - **Data-driven Marketing:** By leveraging data and technology, brands can create more targeted and personalized advertising messages that resonate with consumers and drive business outcomes. ### Sectors Adopting This - **Out-of-home Advertising:** The out-of-home advertising industry can leverage real-time technologies to create engaging and interactive campaigns that capture consumers' attention. - **Soft Drink Industry:** Soft drink companies can use data and technology to create personalized campaigns that resonate with consumers and drive sales. - **Social Media Marketing:** Social media marketing can be enhanced through the use of real-time data and interactive campaigns that engage consumers and generate buzz. ## Related on Trend Hunter - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Consumer-Focused Festive Billboards](https://www.trendhunter.com/trends/tell-us-your-tradition.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [AI-Powered Beverage Events](https://www.trendhunter.com/trends/coke-spiced.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md)