# Romantic Cockroach-Naming Campaigns Bronx Zoo's 'Name a Roach Campaign' Celebrates Valentines Day By Mishal Omar | Published 2017-02-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/name-a-roach References: [designtaxi](http://designtaxi.com/news/390598/Remember-Your-Ex-By-Naming-A-Roach-After-Them-This-Valentine-s-Day/) & [bronxzoo](http://bronxzoo.com/roach?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) The 'Name a Roach' campaign, created by the [Bronx Zoo](https://www.trendhunter.com/trends/bronx-zoos-holiday-lights), gives people with a unique way to [celebrate Valentine's Day](https://www.trendhunter.com/trends/ziggis-coffee-kicks-off-annual-season-of-love-campaign). The annual holiday is dreaded by some who feel as though they have nothing to celebrate, but this campaign gives them a way to vent their frustrations. The Bronx Zoo is offering people the chance to name cockroaches after their exes, with just a $10 donation. For people who still have somewhat kind feelings towards their exes, the Name a Roach campaign allows for people to gift their exes a cockroach toy and [a box of chocolates](https://www.trendhunter.com/trends/uber-eats-x-love-cocoa-break-up-box) to soften the blow of being named after a bug. This campaign works to promote the Bronx Zoo, helps to finance some of its services and provides a cathartic release for those who partake. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 29% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Personalized Naming Campaigns:** Opportunity for businesses to offer personalized naming campaigns, allowing customers to name products or services after loved ones or exes for a unique and memorable experience. - **Therapeutic Marketing Strategies:** Potential for businesses to develop marketing campaigns that offer cathartic and therapeutic experiences, providing customers with a way to express emotions and find closure. - **Creative Valentine's Day Promotions:** Opportunity for businesses to create unique and unconventional Valentine's Day promotions to stand out in a crowded market and attract customers seeking alternative celebrations. ### Industries Being Reshaped - **Entertainment:** Entertainment industry can leverage personalized naming campaigns to engage with fans and offer unique experiences, fostering customer loyalty and brand recognition. - **Retail:** Retailers can develop therapeutic marketing strategies to provide customers with emotional support and connection, enhancing their shopping experience and driving sales. - **Hospitality:** Hospitality industry can create creative Valentine's Day promotions to attract couples looking for unconventional and memorable experiences, increasing bookings and customer satisfaction. ## Related on Trend Hunter - [Vengeful Toilet Paper Campaigns](https://www.trendhunter.com/trends/flush-your-ex.md) - [Cheeky Jewelry Valentine's Day Ads](https://www.trendhunter.com/trends/prya.md) - [Prickly Ex-Partner Valentine's Gifts](https://www.trendhunter.com/trends/topo-chico-hard-seltzer-1.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Breakup Gym Campaigns](https://www.trendhunter.com/trends/we-didnt-work-out-so-lets-workout-somewhere-else.md) - [Anti-Relationship Valentine's Chicken Meals](https://www.trendhunter.com/trends/boneless-valentines-day.md) - [Valentine's Day Nail Sets](https://www.trendhunter.com/trends/beetles-so-in-love.md) - [Inclusive Romance-Inspired Activations](https://www.trendhunter.com/trends/generation-love.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md)