# Performance-Driven Plant-Derived Sweeteners Nambawan Spain Debuts the Thaûma Innovation By Kalin Ned | Published 2026-06-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nambawan-spain References: [namba-wan](https://www.namba-wan.com/)  Nambawan Spain has commercially launched Thaûma, a plant-derived thaumatin II protein sweetener and flavor modifier that is up to 13,600 times sweeter than sugar, non-caloric, non-glycemic, and suitable for use in functional beverages, dairy, confectionery, and nutrition products. Nambawan Spain outlines some of the strengths of its breakthrough innovation. For example, Thaûma works at extremely low concentrations of just one to five parts per million, which is 75 to 230 times lower than stevia or monk fruit. The [plant-derived sweetener](https://www.trendhunter.com/trends/mycotechnology-and-adorvia-biotechnology) also functions as a flavor modifier that masks undesirable tastes while enhancing sweetness perception and improving mouthfeel. Nambawan Spain's product is produced using [sustainable plant molecular farming technology](https://www.trendhunter.com/trends/smartek-by-nektium), which ensures a more reliable and scalable supply chain. Image Credit: Nambawan Spain ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 71% | Activity: 79% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Ultra-high-intensity Sweeteners:** Sweetener systems measured in parts per million create room for lower-cost formulations, cleaner nutrition panels, and new sensory profiles across reduced-sugar products. - **Flavor-modifying Proteins:** Protein-based ingredients that mask bitterness while enhancing sweetness and mouthfeel are reshaping how brands formulate functional foods with challenging active ingredients. - **Plant Molecular Farming:** Sustainable crop-based production platforms are emerging as scalable alternatives to traditional extraction and fermentation for specialty food proteins. ### Who This Affects Most - **Functional Beverages:** Low-dose, non-glycemic sweetness and taste-masking functionality support the development of wellness drinks with vitamins, minerals, botanicals, and other difficult flavors. - **Dairy Alternatives:** Plant-derived flavor modifiers offer a path to smoother mouthfeel and better sweetness perception in non-dairy products without adding sugar or calories. - **Nutrition Products:** High-potency natural sweetening proteins align with demand for cleaner protein powders, meal replacements, and supplements that balance efficacy with improved taste. ## Related on Trend Hunter - [Diabetes-Friendly Functional Chewing Gums](https://www.trendhunter.com/trends/functional-chewing-gum1.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Precision-Fermented Sweet Proteins](https://www.trendhunter.com/trends/zukora.md) - [Reduced-Sugar BBQ Sauces](https://www.trendhunter.com/trends/tabaero-bbq-sauce.md) - [Piquant Sugar-Free Smoothies](https://www.trendhunter.com/trends/mangonada-smoothie.md) - [Next-Generation Sugar-Free Sleep Gummies](https://www.trendhunter.com/trends/sleep-gummy1.md) - [Plant-Based Low-Acyl Gellan Gums](https://www.trendhunter.com/trends/natural-texturizing-ingredient.md) - [Vegan-Friendly Gelatin Alternatives](https://www.trendhunter.com/trends/tayagel-modus.md) - [Lab-Grown Vanilla Flavor Alternatives](https://www.trendhunter.com/trends/lallemand-hevani.md)