# Cooling Eye Gel Skincare The NAMAKA Anu Cool Girl Eye Jelly Reduces Puffiness and Swelling By Jana Pijak | Published 2020-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/namaka-anu-cool-girl References: [urbanoutfitters](https://www.urbanoutfitters.com/en-ca/shop/namaka-anu-cool-girl-eye-jelly?category=SEARCHRESULTS&color=000&searchparams=q%3Dcooling&type=REGULAR&size=ONE%20SIZE&quantity=1) The NAMAKA Anu Cool Girl Eye Jelly is a soothing product that is infused with nourishing, naturally-derived ingredients. Fusing the healing powers of cooling cucumber, soothing aloe, anti-inflammatory turmeric and [energizing caffeine](https://www.trendhunter.com/trends/coffee-fix-peptide-eye), the product effectively works to [reduce puffiness and swelling](https://www.trendhunter.com/trends/depuff-by-imaras-beauty). Available to purchase on the [Urban Outfitters](https://www.trendhunter.com/trends/futurewise) website, the product is gentle on skin and doesn't rely on harsh chemicals. The NAMAKA Anu Cool Girl Eye Jelly also boasts a cruelty-free and vegan-friendly formula, featuring no parabens and sulfates. With more consumers re-prioritizing self care during the ongoing COVID-19 pandemic, brands are zoning in on spa-like at-home products that highlight gentle, non-chemical ingredients. In addition to its cooling effect, this product's clean ingredients add to its appeal and aim to elevate at-home skincare routines by making them more relaxing and holistic. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 48% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Spa-like At-home Products:** The rise in consumers prioritizing self care during the pandemic creates an opportunity for brands to develop spa-like at-home products. - **Clean Ingredient Skincare:** The demand for skincare products with clean ingredients opens opportunities for brands to create gentle and non-chemical options. - **Relaxing and Holistic Skincare Routines:** The trend towards more relaxing and holistic skincare routines presents an opportunity for brands to create products that provide a sense of calm and wellbeing. ### Where This Applies - **Skincare:** The skincare industry can take advantage of the demand for spa-like at-home products and clean ingredient skincare. - **Beauty:** The beauty industry can tap into the trend of relaxing and holistic skincare routines, offering products that promote self-care and wellbeing. - **E-commerce:** The e-commerce industry can benefit from the rise in online purchases of skincare products, especially those emphasizing spa-like experiences and clean ingredients. ## Related on Trend Hunter - [Hydrating Eye-Rejuvenating Gels](https://www.trendhunter.com/trends/aqua-bomb-depuffing.md) - [Moisturizing Hyaluronic Eye Gels](https://www.trendhunter.com/trends/hyaluronic-eye-gel.md) - [Cooling Jelly Sheet Masks](https://www.trendhunter.com/trends/cryo-jelly-face-mask.md) - [Instantly Soothing Eye Balms](https://www.trendhunter.com/trends/cool-eyes-eye-balm.md) - [Cooling Gel Moisturizers](https://www.trendhunter.com/trends/cryo-revitalising-moisturizer.md) - [Coffee-Forward Eye Creams](https://www.trendhunter.com/trends/coffee-fix-peptide-eye.md) - [Cooling Undereye Patches](https://www.trendhunter.com/trends/cooling-undereye-patches.md) - [Cooling Plumping Sticks](https://www.trendhunter.com/trends/cryo-plumping-stick.md) - [Gen Z-Focused Eye Creams](https://www.trendhunter.com/trends/morning-rays.md)