# Suburban-Themed Fall Fashion Namacheko Taps Gregory Crewdson to Join the FW20 Collection By Amy Duong | Published 2020-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/namacheko References: [hypebeast](https://hypebeast.com/2020/5/gregory-crewdson-namacheko-fw20-capsule-release-info) Namacheko originally launched a peak at its collection designed in collaboration with Gregory Crewdson made specifically for the [Fall/Winter 2020 season](https://www.trendhunter.com/trends/undercover-5). The duo spotlight the concept of suburban cultures and spotlights the photography work by Crwedson in some of the pieces. The photography can be seen on a series of silhouettes including the artistic selection of coats, tops, scarves, knitwear, dresses, shirts, and capes. A more focused perspective is the suburban American culture that the photos capture, which perfectly contradict the luxury buildings that are the base foundation of Crewdson's photography generally. There is a notable method used in the capsule, which can be seen on the denim. It uses a [special warp printing method](https://www.trendhunter.com/trends/home-collection-1) popularized in the 18th century to apply the graphic to each yarn. Image Credit: Namacheko ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 74% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Suburban Aesthetic:** Opportunities for fashion and retail industries to explore designs and styles that incorporate suburban culture into their clothing lines. - **Art-inspired Capsule Collections:** Opportunities for fashion brands to collaborate with artists and incorporate their works into special capsule collections. - **Revival of Old Techniques:** Opportunities for textile and fashion industries to innovate by reviving old techniques such as the 18th-century warp printing method used in Namacheko's denim pieces. ### Industries Being Reshaped - **Fashion and Retail:** Retailers can consider incorporating suburban-inspired designs into their clothing lines for the fall season. - **Art and Fashion Collaboration:** Opportunities for collaborations between artists and fashion brands to create unique, limited-edition capsule collections that feature art-inspired designs. - **Textile and Fashion:** Opportunities to innovate in textile production by reviving old techniques and incorporating them into modern designs. ## Related on Trend Hunter - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Seasonal Fashion Capsules](https://www.trendhunter.com/trends/needles-x-nepenthes.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Fall Textile Fashion](https://www.trendhunter.com/trends/home-collection-1.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)