# Dress-Stripping Drug Ads Ads for Naldecon Flu Medication Transform Iconic Photos into Tissue Boxes By Alexander Lam | Published 2013-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/naldecon-flu References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/06/bristol-kiss-and-dress/) Using iconic photographs with white dresses, ad agency Fischer&Friends created a series of tissue boxes to advertise Naldecon Flu medication. With the tagline "Great moments happens [sic] without flu," the ads show [famous pictures transformed](https://www.trendhunter.com/trends/il-pranzo-campaign) with tissue. Iconic pictures such as Marilyn Monroe standing over a subway grate and the 'V-J Day in Times Square' shot were altered with the simple addition of tissues. Since the dresses are white, the paper handkerchiefs blend in perfectly with the photos to give them a 3D feel. The beautiful tissue boxes were mounted on the walls of drugstores to encourage sick customers to buy Naldecon. Since about 60 percent of purchases are made spontaneously in-store, placing [promotional tissue boxes](https://www.trendhunter.com/trends/goodwipes-launched) is the perfect way to boost sales. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 41% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Brand Integration:** There is an increasing trend of integrating brands into artistic creations such as iconic photographs to promote products. - **Interactive Advertising:** Interactive advertising campaigns that transform traditional media into interactive elements are gaining popularity. - **Emotional Marketing:** Using emotional and nostalgic elements in advertising, such as iconic photos, to connect with customers and enhance product appeal. ### Where This Applies - **Pharmaceuticals:** Pharmaceutical companies can explore innovative advertising strategies that integrate their products into creative visuals to increase brand awareness and sales. - **Advertising:** The advertising industry can tap into the trend of interactive advertising and explore creative ways to transform traditional media into engaging and interactive experiences for consumers. - **Retail:** Retailers can leverage emotional marketing techniques by incorporating nostalgic and iconic elements into their in-store promotional displays to enhance customer engagement and drive sales. ## Related on Trend Hunter - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Nostalgic Skincare Campaigns](https://www.trendhunter.com/trends/neutrogena-remembers.md) - [Educational Cold Medication Campaigns](https://www.trendhunter.com/trends/mucinex-flip-the-script.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Romantic Allergy Medication Campaigns](https://www.trendhunter.com/trends/astepro-allergy-campaign.md) - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md)