# Hydrating Cream Cleansers NakedPoppy's 'Nourish Cream Cleanser' Softens and Protects By Riley von Niessen | Published 2021-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nakedpoppy References: [nakedpoppy](https://nakedpoppy.com/products/nakedpoppy-nourish-cream-cleanser) NakedPoppy, a natural and organic cosmetics brand, offers the 'Nourish Cream Cleanser' as a [gentle and effective face wash](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser) that's able to completely erase makeup, but also won't dry out the skin in the process. To accomplish this, the cleanser contains key ingredients like baobab extract to protect the skin from the damage caused by UV rays, ouinoa extract to combat pollutants, and buriti oil, which is said to "improve the skin’s moisture levels, firmness, and elasticity." With its natural formula, the Nourish Cream Cleanser [removes oil, dirt, and other impurities](https://www.trendhunter.com/trends/nourishing-oil-to-foam), and leaves skin feeling soft, soothed, and moisturized. Due to its hydrating effect, NakedPoppy recommends the cleanser for [dry, normal, and combo skin](https://www.trendhunter.com/trends/saturday-skin-face-cleanser) specifically, however it is suitable for all skin types. Image Credit: NakedPoppy ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 51% | Activity: 28% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Organic Skincare:** Opportunities to create more natural and organic skincare products that cater specifically to varying skin types and concerns. - **Multi-functional Skincare:** Opportunities to develop multifunctional skincare products that not only cleanse but also moisturize and protect the skin from UV damage and pollutants. - **Hydrating Cleansers:** Opportunities to produce more hydrating face cleansers that effectively remove impurities without stripping the skin of its natural oils. ### Where This Applies - **Cosmetics:** Cosmetics companies can explore opportunities to offer more natural and organic skincare products with multi-functional benefits that cater to varying skin types and concerns. - **Beauty:** Beauty businesses can develop new products such as hydrating cleansers that cleanse, protect and moisturize the skin without causing any damage. - **Personal Care:** Personal care companies can explore opportunities to produce and market more hydrating face cleansers that are gentle and effective in removing impurities without drying out the skin. ## Related on Trend Hunter - [Low-Lather Cream Cleansers](https://www.trendhunter.com/trends/mello-marula-cream-cleanser.md) - [Hydrating Soap-Free Facial Cleansers](https://www.trendhunter.com/trends/ultra-facial-barrierhydrating-cleanser.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md) - [Cream-to-Foam Cleansers](https://www.trendhunter.com/trends/canvas-creamtofoam-cleanser.md) - [Gentle Dry Skin Cleansers](https://www.trendhunter.com/trends/soft-launch-hydrating-cleanser.md) - [Lightweight Cleansing Oils](https://www.trendhunter.com/trends/lightweight-cleansing-oils.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Creamy Whipped Cleansers](https://www.trendhunter.com/trends/whipped-cream-cleanser.md)