# Lightweight Iridescent Powders Urban Decay’s Naked Skin Illuminizer Has a Silky Smooth Formula By Riley von Niessen | Published 2017-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/naked-skin-illuminizer References: [popsugar](https://www.popsugar.com/beauty/Urban-Decay-Naked-Skin-Illuminizer-43555027) & [instagram](https://www.instagram.com/p/BUNoqe5DyzP/) With summer just around the bend, Urban Decay has been busy perfecting less heavy formulas that consumers don't have to worry about melting off their faces in the heat -- with one of its latest iterations being the Naked Skin Illuminizer. As POPSUGAR Beauty reports, the powder comes infused with synthetic white sapphire that helps to generate a [natural glow](https://www.trendhunter.com/trends/getset-blur-set-matte) when the sun hits it. Although the Naked Skin Illuminizer is primarily meant to be used as a [lightweight setting powder](https://www.trendhunter.com/trends/halo-glow-powder-filter), it can alternatively be used as a [subtle highlighter](https://www.trendhunter.com/trends/gucci-glow-highlighter) if the wearer just applies it to the areas they wish to stand out. In addition, the Naked Skin Illuminizer is able to create the perfect glow without adding excess shine -- making it great for all-day wear. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Lightweight Formulas:** Disruptive innovation opportunity: Develop lightweight formulas that offer long-lasting wear and natural glow. - **Multi-purpose Products:** Disruptive innovation opportunity: Create products that can be used for multiple purposes, such as a setting powder and subtle highlighter. - **Non-shiny Glow:** Disruptive innovation opportunity: Explore ways to create products that provide a natural glow without adding excess shine. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity: Develop new cosmetics products with lightweight formulas and multi-purpose functionality. - **Skincare:** Disruptive innovation opportunity: Introduce skincare products that provide a non-shiny glow for all-day wear. - **Beauty Accessories:** Disruptive innovation opportunity: Invent new beauty accessories that enhance the application and effects of lightweight illuminizing powders. ## Related on Trend Hunter - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md) - [Inclusive Skin-Perfecting Powders](https://www.trendhunter.com/trends/ultimate-setting-powder.md) - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Springtime Makeup Powders](https://www.trendhunter.com/trends/undereye-powder.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Hybrid Makeup Formulas](https://www.trendhunter.com/trends/wake-up-radiant-elixir.md) - [Vegan Pressed Powders](https://www.trendhunter.com/trends/easy-bake-airbrush-matte.md)