# See-Through Beer Cans Naked Premium Beer Packaging Provides a Look at the Product Inside By Amelia Roblin | Published 2012-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/naked-premium-beer-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/08/naked-beer-concept.html) & [timmsal.tumblr](http://timmsal.tumblr.com/) If a company has pride in its products then surely an honest exposure of them is a clever merchandizing strategy. Naked Premium Beer packaging tells the consumer that the beverage has nothing to hide and everything to boast with its delicious color and carbonation apparent to all who observe its [aluminum cans](https://www.trendhunter.com/trends/living-the-dream). Designed by Timur Salikhov, these canisters are not actually transparent. Their [all-encompassing labels](https://www.trendhunter.com/trends/answers-on-the-can) have been executed to give the appearance of the refreshing alcoholic drink within. A scrumptious honey yellow color, capped with a frothy white head and speckled with tons of tiny bubbles paint a convincing picture of what's inside Naked Premium Beer packaging and have your mouth watering in a way that most [logo-based branding strategies](https://www.trendhunter.com/trends/core-legends) cannot. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Transparent Packaging:** The trend of transparent packaging allows consumers to see the product inside, creating a sense of transparency and trust. - **Visual Branding:** The use of visually appealing branding strategies, such as realistic depictions of the product, can create a strong emotional connection with consumers. - **Authenticity Marketing:** Transparent packaging reinforces the idea of authenticity, appealing to consumers who value honesty and truthfulness in products. ### Industries Being Reshaped - **Beverage Packaging:** The beverage packaging industry can explore opportunities in creating transparent packaging that showcases the product and appeals to consumers. - **Alcoholic Beverages:** Transparent packaging can be a disruptive innovation opportunity in the alcoholic beverages industry, where consumers often value the appearance and presentation of the product. - **Branding and Marketing:** Transparent packaging provides a unique opportunity for branding and marketing agencies to develop visually impactful strategies that resonate with consumers. ## Related on Trend Hunter - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md)